EACA Chats – Navigating the Procurement Maze
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| Dear APMC/EACA members, Please don’t forget to register for the next EACA Chat: Navigating the Procurement Maze. Every agency wants to land a big brand – but when procurement is involved, how many agencies truly understand how this works? On 15 March at 11.00 a.m. CET, Mike Lander (ex-procurement director and now advisor to agencies on the sell-side) will take us through how agencies can land big brands by engaging more pro-actively with the procurement departments. He’ll also cover winning more RFPs, long term inflation implications and negotiation tactics. What will you learn? What are the procurement teams, what do they want, and how do you jump their hurdles? How does an RFP process work and how can you maximise your win-rate? What are the implications and tactics required in an inflationary economy? How can you learn to negotiate anything better using an easy to understand 4-step process? Contact karen@apmc.ie to register for this event. |
