Board Members
Sarah Byrne
APMC Position: Director
Company: Verve
Sarah is an Account Director in Verve with over 8 years' experience in Brand Activations and Events.
Sarah has a strong focus on delivering flawless campaigns for her clients and has built long standing relationships within the industry.
She prides herself on strong project management skills, delivering activations that are true to a brand’s values, generating awareness and builds lasting connections with the target audience.
Sarah is passionate about bringing powerful experiences to life and has worked on some award-winning campaigns for brands such as Coca-Cola and Schweppes.
David Gee
APMC Position: Director
Company: CMS
With over 20 years’ experience in both agency and client side roles, David is now Managing Director of CMS Marketing. Prior to joining CMS in 2017, David was a Senior Account Director with Publicis Dublin working across the permanent tsb, Bord Gáis Energy and Dalata Hotels accounts. He has also worked in both DDFH&B and Target Marketing (now Folk Wunderman). David held two client side roles, starting his career as a Marketing Executive with Warner Music Ireland and also spent 5 years with Danske Bank Ireland as Marketing Manager.
Anna McDonald
APMC Position: Director
Company: Pluto
Anna is Business Director in Pluto, with a strong agency background in experiential marketing. Anna has worked for the past 24 years in some of Ireland's top agencies. Her experience spans FMCG, Tech, Telcos and Corporate clients.
Anna is passionate about delivering award-winning results for her clients.
Developing strong relationships is the foundation of everything Anna does, both professionally and personally. In Pluto she oversees new business and works closely with new and potential clients.
A strong believer in the power of positive thinking in the workplace, Anna also heads up the internal staff development programme.
Valerie Melinn
APMC Position: Consultant
Company: Verve
Valerie has over 17 years’ marketing experience having worked on both agency and client side during that time. She started her career in Public Relations working with clients such as Eircell, Warner Brothers and L’Oreal before moving into a more marketing and event management focused role with CMS Marketing. She has worked on variety of campaigns for a wide range of clients during her 9 years with CMS Marketing including Samsung, Sony PlayStation, Kelkin and Coors Light. Valerie took up her role as Client Services Director with Verve in 2013. Valerie served as Chairperson of the Association from 2017 to 2021 and is now assisting the Board on a consultancy basis.
Ian McCabe
APMC Position: Director 
Company: Pluto
Ian is Head of Shopper Marketing at Pluto. He has 15 years’ experience in the industry, having spent most of his career at Publicis in both above and below the line roles.
He has delivered award winning campaigns for some of the biggest clients in Ireland and is passionate about building long standing relationships with his clients. Ian is a returning member to the APMC having spent an initial three years on the board between 2016 and 2019.
Neil Devlin
APMC Position: Director
Company: .Mixtape
Neil has over 22 years agency experience across a range of disciplines. After starting off his career, in what was then Slattery PR, he then went to work in Corporate Image where he switched codes into the world of sales promotion. Neil joined QMP and spent 8 years there working on many award winning through the line campaigns, becoming a director in Publicis D during his time there. In 2012 Neil co-founded Mixtape, an agency focused primarily in Experiential Marketing. Mixtape has been most recently awarded for its Pandemic Pivot offering; Samplify. Neil has had two previous stints on the APMC board as its Educational Director.
