Board Members
Katie Dockrell
APMC Position: Director
Company: InSight Marketing
Katie joins the APMC Board effective from November 2025. She is an Associate Director in InSight Marketing and has huge experience working with a variety of clients including General Mills, Yoplait, Tayto and Woodies. We are thrilled to have her on board.
John Carroll
APMC Position: Director
Company: Backup Marketing
John has worked in the experiential and shopper marketing industry for over 25 years filling various roles before taking over the running of Backup Marketing where he now leads a team of 25 full-time employees and oversees hundreds of field staff working each week across various promotional projects.
John has consistently focused on future-proofing businesses to ensure their value proposition evolves in step with emerging technologies, shifting market conditions, and that they have the skills required to meet these changes. John is also an advocate for the power of industry collaboration and collective progress which is embodied by APMC.
We are delighted to welcome John to the APMC Board from 2025.
David Gee
APMC Position: Director
Company: CMS
With over 20 years’ experience in both agency and client side roles, David is now Managing Director of CMS Marketing. Prior to joining CMS in 2017, David was a Senior Account Director with Publicis Dublin working across the permanent tsb, Bord Gáis Energy and Dalata Hotels accounts. He has also worked in both DDFH&B and Target Marketing (now Folk Wunderman). David held two client side roles, starting his career as a Marketing Executive with Warner Music Ireland and also spent 5 years with Danske Bank Ireland as Marketing Manager.
Kristi Relihan
APMC Position: Director
Company: Verve
Kristi is an Account Director in Verve with 10+ years' experience working in PR, Brand Activations and Experiential Marketing.
From major national campaigns to local launches, Kristi has worked on some of the biggest consumer brands in Ireland.
Kristi is driven, business objective focused and dedicated manager who will help brands to build effective and results-orientated activations. She is passionate about sustainability and how to integrate it in work to help the business and clients improve the sustainability performances as an integral part of the business strategy and operating methods. Kristi joins the APMC team to work alongside Sarah Byrne and the rest of the APMC Board.
Ian McCabe
APMC Position: Director
Company: Pluto
Ian is Managing Director at Pluto. He has more than15 years’ experience in the industry, having spent most of his career at Publicis in both above and below the line roles.
He has delivered award winning campaigns for some of the biggest clients in Ireland and is passionate about building long standing relationships with his clients. Ian is a returning member to the APMC having spent an initial three years on the board between 2016 and 2019.
Michelle Morrisroe
APMC Position: Consultant 
Company: CMS
With over 16 years of experience across experiential marketing, event management, production, and sponsorship activations, Michelle Morrisroe is a Senior Account Director at CMS Marketing. Since joining CMS she has successfully managed diverse client portfolios, delivering innovative and award-winning sponsorship and activation campaigns. Prior to joining CMS in 2016, Michelle worked in event management, sponsorship and PR roles at Ashville Media and Harmonia Publishing, across both B2B and B2C publications and live events.
Conor O'Raghallaigh
APMC Position: Director
Company: Pluto
Conor is an Account Director at Pluto with 14 years’ experience across sales and creative agencies in Dublin. He specialises in integrated brand campaigns, client strategy and commercial growth, leading multidisciplinary teams and complex campaigns from initial strategy through to delivery.
Throughout his career, Conor has worked across a broad range of consumer brands and public sector organisations, building long-standing client relationships and delivering integrated campaigns across multiple channels. Prior to joining Pluto, he held roles with FMI, Backup Marketing and Lites Group.
