Panel of Judges

Ian McColl

Ian has been creating customer-winning and award-winning promotional, experiential and direct marketing campaigns for over 30 years.

He managed creative departments in agencies such as Marketing Network, Ogilvy and BBDO Dublin, working closely with clients and cultivating long-lasting relationships based on the consistent delivery of highly effective creative work.

Since 2012 he has been managing therefour, a successful creative co-operative, producing distinctive and memorable brand communication for Bank of Ireland, Vodafone and Smyths Toys, among many others.

Ian is a big fan of great ideas beautifully executed, irrespective of the communication channel.

This is Ian’s third year to judge the APMC Star Awards and once again, he’ll be looking out for a lot of creative magic with positive results.

Sharon Yourell Lawlor

With over 20 years’ experience working in the food/drinks industry, Sharon Yourell Lawlor was named one of Checkout’s ‘Top Power 100 Marketers’.  

Passionate about driving an effective shopper-centric approach within businesses, Sharon set up in 2016, taking her experience in Consumer/Shopper marketing to help companies turn insights into solutions that deliver category growth. Working with clients across a number of different industry sectors including FMCG, IT, Public Sector, Entertainment, Retail and Charity Sector she also chairs ‘Today’s Women In Grocery’, a sub-committee of the Irish Grocers’ Benevolent Fund.  Sharon also trains and lectures on Category & Shopper Marketing.

Aisling Wilde

With over 10 years FMCG sales and marketing experience, Aisling is a consumer brand leader, passionate about marketing communications and product innovation that accelerates growth, profit and brand loyalty. She has a solid portfolio of results, designing/testing locally, then scaling success internationally via campaigns such as the digital first Share a Coke, Fanta Lab and Coca-Cola Christmas. Always motivated with pushing the boundaries to bring new news to our consumers with cross functional teams and agency partners. Aisling is Frontline Activation Country Lead at The Coca-Cola Company.

Ondřej Gottwald

Ondřej has been working and doing business in the advertising industry for more than 25 years. During this time he alternated between creative, strategic and managerial roles in international agencies and for the last 20 years in his own companies. His current focus is brand activation and the use of artificial intelligence in the FMCG promotions in retail.

Ondřej is an active board member of the Association of Communication Agencies in Prague and represents the Czech Republic on the board of IMPACT of EACA. He regularly participates in the juries of the Effie, IMC Awards, and IMPACT Awards. He is also a certified consultant for state pitches and lecture action learning workshops for clients and advertisers.