Panel of Judges

Ian McColl

Ian has been creating customer-winning and award-winning promotional, experiential and direct marketing campaigns for over 30 years.

He managed creative departments in agencies such as Marketing Network, Ogilvy and BBDO Dublin, working closely with clients and cultivating long-lasting relationships based on the consistent delivery of highly effective creative work.

Since 2012 he has been managing therefour, a successful creative co-operative, producing distinctive and memorable brand communication for Bank of Ireland, Vodafone and Smyths Toys, among many others.

Ian is a big fan of great ideas beautifully executed, irrespective of the communication channel.

This is Ian’s second year to judge the APMC Star Awards and once again, he’ll be looking out for a lot of creative magic with positive results.

Sharon Yourell Lawlor

With over 20 years’ experience working in the food/drinks industry, Sharon Yourell Lawlor was named one of Checkout’s ‘Top Power 100 Marketers’.  

Passionate about driving an effective shopper-centric approach within businesses, Sharon set up in 2016, taking her experience in Consumer/Shopper marketing to help companies turn insights into solutions that deliver category growth. Working with clients across a number of different industry sectors including FMCG, IT, Public Sector, Entertainment, Retail and Charity Sector she also chairs ‘Today’s Women In Grocery’, a sub-committee of the Irish Grocers’ Benevolent Fund.  Sharon also trains and lectures on Category & Shopper Marketing.

Aisling Wilde

With 10 years FMCG sales and marketing experience, Aisling is a consumer brand leader, passionate about marketing communications and product innovation that accelerates growth, profit and brand loyalty. She has a solid portfolio of results, designing/testing locally, then scaling success internationally via campaigns such as the digital first Share a Coke, Fanta Lab and Coca-Cola Christmas. Always motivated with pushing the boundaries to bring new news to our consumers with cross functional teams and agency partners. Aisling is Frontline Activation Country Lead at The Coca-Cola Company.