Industry Categories (please only select one per entry)
Transport (Public & Private)
The award for outstanding promotion in the Transport Sector. This category includes the promotion of Private Transport Companies and Public sector bodies relating to Automotive, Aviation, Rail, Bus & Cycling. Successful entries will demonstrate a strong consumer insight and creative excellence and effectiveness.
Judged on the following:
- Selection of the most appropriate technique and communication method(s)
- Originality and innovation in the development of the promotional concept
- Standard of the creative work in terms of the communication of the promotion
- Achievement of the objectives – results should be quantified
FMCG (Food)
The award for outstanding promotion in the Fast Moving Consumer Goods – Food – category. Successful entries will demonstrate a strong consumer insight and creative excellence and effectiveness.
Judged on the following:
- Selection of the most appropriate technique and communication method(s)
- Originality and innovation in the development of the promotional concept
- Standard of the creative work in terms of the communication of the promotion
- Achievement of the objectives – results should be quantified
FMCG (Non-Food)
The award for outstanding promotion in the Fast Moving Consumer Goods – Non-Food – category. This includes all household products, non-prescription pharmaceuticals, cosmetics and toiletries. Successful entries will demonstrate a strong consumer insight and creative excellence and effectiveness.
Judged on the following:
- Selection of the most appropriate technique and communication method(s)
- Originality and innovation in the development of the promotional concept
- Standard of the creative work in terms of the communication of the promotion
- Achievement of the objectives – results should be quantified
Alcoholic Beverages & 0.0 Alternatives
The award for outstanding promotion in the Alcoholic Beverage & 0.0 categories. This includes on-trade and off-trade products. Successful entries will demonstrate a strong consumer insight and creative excellence and effectiveness.
Judged on the following:
- Selection of the most appropriate technique and communication method(s)
- Originality and innovation in the development of the promotional concept
- Standard of the creative work in terms of the communication of the promotion
- Achievement of the objectives – results should be quantified
Non-Alcoholic Beverages
The award for outstanding promotion in the Non-Alcoholic Beverage category. This includes soft drinks, soups and tea and coffee brands. Successful entries will demonstrate a strong consumer insight and creative excellence and effectiveness.
Judged on the following:
- Selection of the most appropriate technique and communication method(s)
- Originality and innovation in the development of the promotional concept
- Standard of the creative work in terms of the communication of the promotion
- Achievement of the objectives – results should be quantified
Tech & Entertainment – telcos, smart devices and entertainment platforms
The award for outstanding promotion in the Technology and Entertainment industries. This category includes Telecommunications Companies, Betting Companies, Entertainment and Sports Brands and Smart Devices. Successful entries will demonstrate a strong consumer insight and creative excellence and effectiveness.
Judged on the following:
- Selection of the most appropriate technique and communication method(s)
- Originality and innovation in the development of the promotional concept
- Standard of the creative work in terms of the communication of the promotion
- Achievement of the objectives – results should be quantified
Tourism (Hotels & Restaurants)
The award for outstanding promotion in the Tourism sector. This category includes all tourism related initiatives and the promotion of Hotels and Restaurants. Successful entries will demonstrate a strong consumer insight and creative excellence and effectiveness.
Judged on the following:
- Selection of the most appropriate technique and communication method(s)
- Originality and innovation in the development of the promotional concept
- Standard of the creative work in terms of the communication of the promotion
- Achievement of the objectives – results should be quantified
Financial Services & Utilities
The award for outstanding promotion in the Financial Service and Utilities Industries. This includes all financial services and utility providers. Successful entries will demonstrate a strong consumer insight and creative excellence and effectiveness.
Judged on the following:
- Selection of the most appropriate technique and communication method(s)
- Originality and innovation in the development of the promotional concept
- Standard of the creative work in terms of the communication of the promotion
- Achievement of the objectives – results should be quantified
Industry Bodies, Government & non-profit
The award for outstanding promotion of an Industry Body, Governmental Service or Charitable organisation. This includes all state and semi-state bodies and all non-profit organisations. Successful entries will demonstrate a strong consumer insight and creative excellence and effectiveness.
Judged on the following:
- Selection of the most appropriate technique and communication method(s)
- Originality and innovation in the development of the promotional concept
- Standard of the creative work in terms of the communication of the promotion
- Achievement of the objectives – results should be quantified
Retail
The award for outstanding promotion of retail brands. This includes high street, forecourts, mail order, online, wholesale and distribution outlets. Successful entries will demonstrate a strong consumer insight and creative excellence and effectiveness.
Judged on the following:
- Selection of the most appropriate technique and communication method(s)
- Originality and innovation in the development of the promotional concept
- Standard of the creative work in terms of the communication of the promotion
- Achievement of the objectives – results should be quantified
Technique Categories (You may enter your campaign in as many Technique Categories as you wish).
Rising Star
The award to recognise an outstanding achiever within your agency. This individual will be an innovator, a thinker who is always exceeding expectations. They will be passionate about finding creative solutions to clients’ business challenges. The candidate can be from any department; client service, creative, planning or production. For 2024, there will only be one award made in this category. Nominees should be aged 30 years or under.
Judged on the following: This is a judges award.
Best Experiential
The award for outstanding use of Experiential. This includes all offline activity; in-store, on-street and beyond. Successful entries will demonstrate creative excellence in brand experience.
Judged on the following:
- Originality and innovation in the development of the promotional concept
- Standard of the creative work in terms of the communication of the promotion
- The degree that experiential marketing played in delivering the promotion
- Achievement of the objectives. Results should be quantified
Best Innovation
The award for outstanding innovation by an agency. This includes executions that find a new way of engaging the consumer. The category extends to the innovative use of an existing medium, channel or response mechanism. Successful entries will be unique and engaging.
Judged on the following:
- Interpretation of the brief
- Overcoming market or other restrictions
- The innovation
- Achievement of the objectives. Results should be quantified
Best Integrated
The award for an outstanding integrated Campaign. This includes campaigns that exist across a minimum of 3 different media. All touch-points must be part of a single idea and support the same promotion. Successful entries will show separate media working together seamlessly to achieve creative excellence.
Judged on the following:
- Selection of the most appropriate technique and communication method(s)
- Originality and innovation in the development of the promotional concept
- Standard of the creative work in terms of the communication of the promotion
- Achievement of the objectives. Results should be quantified
Best Long Term
The award for outstanding long-term promotion. This includes activity that has run for 2 years or more (prior to 31.12.2023) and may be still ongoing. Successful entries will demonstrate long-term success.
Judged on the following:
- Selection of the most appropriate technique and communication method(s)
- Originality and innovation in the development of the promotional concept
- Standard of the creative work in terms of the communication of the promotion
- Achievement of the objectives. Results should be quantified for each year of the campaign
Best Shopper Marketing
The award for outstanding Shopper Marketing. This includes all in-store activity. Successful entries will display a deep understanding of the shoppers’ path to purchase and excellence in creative execution.
Judged on the following:
- Originality and innovation in the development of the promotional concept
- Differentiation by creating stand-out and relevant point of difference, including shopper engagement
- The degree that opportunity maximisation played in delivering the promotion
- Achievement of objectives and a change in consumer behaviour. Results should be quantified
Best Sponsorship
The award for outstanding Sponsorship. This includes all activity that leverages a sponsorship to engage the consumer. Successful entries will use the sponsorship to bring the brand to life creatively.
Judged on the following:
- Selection of the most appropriate activation method for the sponsorship of the property
- Originality and innovation in the development of the activation concept
- Standard of the creative work in terms of the communication of the campaign
- Achievement of the objectives. Results should be quantified
Best Talent
The award for outstanding use of Talent within a promotional campaign. This includes the use of a Sports Star, Actor, Celebrity or Influencer to effectively engage with the consumer. Successful entries will use the Talent to bring the brand to life creatively.
Judged on the following:
- Selection of the most appropriate Talent for the brand
- Originality and innovation in the activation concept
- Standard of the creative work in terms of the communication of the promotion
- Achievement of the objectives. Results should be quantified
Best use of a Small Budget
The award for outstanding use of a Small Budget. This includes all activity created for €25K or less (including agency fees). Successful entries will display a smart use of limited resources to engage the consumer.
Judged on the following:
- Originality and innovation
- Standard of the creative work
- Achievement of the objectives. Results should be quantified
- How the budget of €25K (or less) was allocated to the promotional concept to achieve objectives
Best use of Digital
The award for outstanding use of Digital. This includes all campaigns that take place online. Successful entries will demonstrate a deep understanding of online behaviour and creative excellence in consumer engagement.
Judged on the following:
- Originality and innovation
- Standard of creative work
- The degree that the digital element integrated with the overall campaign
- Achievement of the objectives, engagement figures and impressions. Results should be quantified
