In addition to the legislation there are numerous regulatory standards which may apply to particular types of promotional activities.

All promotional activity is subject to the guidelines of the ASAI Code of Practice.  This code needs to be adhered to when devising any promotional campaign. 

The Code – Advertising Standards Authority | Ireland

Where a campaign involves alcohol – the MEAS Code of Practice is the relevant code to be considered.  This includes Point of Sale promotions and multiple drinks promotions in the on and off trade.