In addition to the legislation there are numerous regulatory standards which may apply to particular types of promotional activities.

All promotional activity is subject to the guidelines of the ASAI Code of Practice.  This code needs to be adhered to when devising any promotional campaign. 

Advertising Standards Authority of Ireland

There are specific considerations made when devising any campaign which can be seen as marketing to children.  The BCI Children’s adverting code covers this campaigns. 

The BCI Children’s Advertising Code

Where a campaign involves alcohol – the MEAS Code of Practice is the relevant code to be considered.  This includes Point of Sale promotions and multiple drinks promotions in the on and off trade. 

MEAS Code of Practice on the naming, packaging and promotion of alcoholic drinks