The APMC is a board member of the IMC, (The Integrated Marketing Communications Council Europe), which was formerly known as the European Federation of Sales Promotion. The IMC represents the integrated marketing communications agencies and agency associations in Europe. The IMC is part of EACA, (the European Association of Communications Agencies), which means all aspects of the marketing industry are represented by a Pan European organisation with a wide ranging remit and a dedicated secretariat based in Brussels.

The IMC is an organisation that represents the Promotional Marketing industry across Europe including Clients, Agencies and Suppliers. Member countries are France, Spain, Portugal, UK, Germany, Belgium, Italy, Ireland and Austria and the membership accounts for an estimated 80% of the sales promotion business in those countries.

Another key facet of the work of the IMC is to reward the best of European Promotional Marketing through the IMC European Awards. To qualify for these awards campaigns must have won at the local awards. Following rigorous online judging and verification awards are made to the campaigns which demonstrate the best of the best of European brand promotional activity. Irish campaigns have competed and won at European level for many years and it goes to prove that work created and executed in Ireland is as good as or better than anything produced in Europe.