Terms & Conditions

Who May Enter

Entries may be made by either an agency or service partner on behalf of a promoter or by the promoter directly.

Qualifying Dates

Campaigns that ran between 1st January 2020 and finished on or before 31st May 2021 are eligible to enter the 2021 APMC Star Awards programme.

Qualifying Regions

Only campaigns that ran on the island of Ireland are eligible to enter.

Other Rules

Previous APMC Award-winning campaigns may not re-enter.

The same campaign may be entered in one or more categories. The entry form should be written to reflect how the campaign is relevant to the appropriate category being entered.

The campaign should contain a promotional marketing element, defined as ‘An action directed at a consumer or business that enhances product appeal by offering an extra reason to purchase or participate’.

In the case of instant win promotions, entrants should submit clear evidence that their promotion complies with the new Gaming & Lotteries Act. The judges may request the full terms and conditions of the campaign and a copy of the appropriate lottery licence if applicable.

If an agency is submitting a campaign where the work is a collaboration between several agencies, either in Ireland or in another market, this needs to be made clear on the entry form.

Any illegalities will result in the entry being disqualified, as will any campaign against which an ASAI, MEAS or any other statutory body complaint has been upheld.

All entries and support materials submitted for the Star Awards become the property of the APMC and will not be returned. 

All awards are made entirely at the judges’ discretion and they are under no obligation to make an award in every category.

The judges’ decision will be final and no correspondence will be entered into.

All entries should be accompanied by the appropriate entry fee. The revised fee structure per entry for 2021 is as follows:

    • APMC Agency Members: €125 + VAT at 23%.
    • Non-Members: €195 + VAT at 23%

Payment can be made be made electronically to the APMC bank account or by cheque accompanying your entries. Failure to pay will automatically disqualify the entrant from receiving an award. A receipt will be sent to you for your records. Entry fees are non-refundable.

Entry Deadline

Send your submissions on a USB key or via WeTransfer to:

APMC Star Awards,

59 Shrewsbury Lawn, Cabinteely,


to arrive no later than 4.00pm on Friday, 2nd July 2021.