The annual APMC Star Awards, over the last thirty-two years, have rewarded and recognised the best in class experiential, brand activation, sponsorship and promotional marketing campaigns in Ireland. We have publicised the contribution which our industry makes in helping a broad spectrum of companies achieve their marketing objectives.

Our members and this sector in particular consistently demonstrate enormous resilience and bravery with their own style of creative flair, innovation and adaptability.

These awards champion the very best projects from 2025 and continue to set the bar of excellence every year.

To be eligible for a Gold award the entry must achieve an average score of 75% or more. The minimum rating for silver eligibility is 65% – 74%, while the minimum rating for bronze is 55% – 64%. All Gold winners are eligible for the best overall promotion – the Grand Prix, which is awarded at the discretion of the judges.

Except in exceptional circumstances, only one Gold, Silver and Bronze Star Award will be awarded in each category. Our qualifiers have an enviable record of past success in the European IMPACT Awards, (previously the IMC Awards), representing the very best work in our industry across European brands and agencies. The 2026 IMPACT call for entries will take place in November, and will feature an updated schedule of categories. 

2026 sees the launch of a new Category – Best New Entrant. We are aiming to reward agencies that have not entered the Star Awards before, and agencies that may have entered five years or more ago.

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