The annual APMC Star Awards, over the last twenty-eight years, have rewarded and recognised best in class promotional marketing and brand activation campaigns in Ireland & internationally. We have publicised the contribution which our industry makes in helping a broad spectrum of companies achieve their marketing objectives. 2020 and 2021 saw the industry face the unprecedented catastrophe of COVID-19. Agencies and clients have demonstrated enormous resilience and bravery as they adapted to the crisis. The APMC Board and its members have decided to once again reward the outstanding work done by our members and within the industry in Ireland. We have adapted the suite of categories and the timeframe for campaign eligibility in order to allow for maximum flexibility for those entering.

Gold awards will be made in each category to the outright winner providing the entry achieves 75% or more of marks. The minimum rating for silver is 65% – 74%, while the minimum rating for bronze is 55% – 64%. All Gold winners are eligible for the best overall promotion award for 2020/2021 – the Grand Prix, which is awarded at the discretion of the judges.

APMC Gold and Category winners will be eligible to enter their campaigns into the IMC/EACA ‘Best of Europe’ Awards programme.

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