Brussels, 3 October 2014: 44 finalists have been selected in this year’s IMC European Awards for Integrated Marketing Communications, representing 23 agencies from 7 countries. All winners of national integrated marketing competitions were eligible to enter, in Ireland this was via the APMC Star Awards. Irish agencies were second only to Belgium who had 16 finalists, Ireland (10), Czech Republic (7), United Kingdom (6), Spain (3), Italy (2) and the Netherlands (1). All entries and the first round judging were managed via the official website at www.imcceurope.com.
Outstanding finalists are LLDV United (Belgium) with 6 nominations – 5 for “Opel Gabriel” and 1 for “Merci”; BBDO (Belgium) with 4 nominations – 2 for “Champion Rain Hunters” and 2 for “National Cry for help”; Serviceplan (Belgium) with 4 nominations for “ALS Liga – Song by Eyes”; Publicis D (Ireland) with 3 nominations for “Renault Carculator” and 360º Marketing & Communications (Spain) with 3 nominations for “GASTROPAS”.
The Irish agencies and campaign which were shortlisted were as follows:
Agency Campaign Client Category
Boys and Girls Rice Krispies Scares Haunted Vending Machine Kellogg’s Innovative Idea or Concept
Boys and Girls Rice Krispies Scares Haunted Vending Machine Kellogg’s Product Launch/
Cawley Nea/TBWA Electric Ireland Dancergy Electric Ireland Sponsorship/Joint Effort/Tie-in
Cawley Nea/TBWA Electric Ireland Dancergy Innovative Idea or Concept
Havas Lucozade Sport Lite Get Fit for Free Lucozade Ribena Suntory Ireland Ltd Loyalty
Insight Marketing and Branding HB Ice Cream Bank Holiday Takeover Unilever Ireland Small Budget
Ogilvy Dublin Lucozade Sport – Club Crusade Lucozade Ribena Suntory Ireland Ltd Loyalty
Publicis D Renault Carculator Renault Brand Building
Publicis D Renault Carculator Renault Innovative Idea or Concept
Publicis D Renault Carculator Renault Integrated Communications
Click here to view the full list of finalists.
The first round selection was made by a jury panel made up of 60 leading industry professionals across Europe. The second round took place in London on 27 September, where all IMCC Council member representatives decided on the 2014 winners. This year’s winners will be announced in December.
The Gold winners will be offered the chance to enrol free in the online IMCC International Diploma course which covers all media and channels in which, on which or through which promotions are communicated with particular emphasis on the most interactive channels – web, mobile and experiential. The Diploma, valued at 1200 euros, is designed for agency and promoter personnel involved in devising, developing and running promotional campaigns to provide a solid platform on which to build experience and future learnings. To find out more about the course, please visit www.imcceurope.com/diploma.asp.
IMCC Chairman, Ondrej Gottwald, said: “I am glad to say that this was another successful year for the IMC European Awards with an overall increase in the quality of entries. Finalists from 7 countries across Europe have been selected which shows that our region has a great interest in integrated marketing. What is more, it was great to see that aside from commercial communications campaigns, many entries promote charities of non-profit initiatives, making a positive impact on important social causes.”