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APMC qualifiers lead the way in the EACA IMPACT Europe Awards

December 2023 – Irish agencies took the lead with 19 trophies, with GOLD awards for Verve|Showrunner in the Experiential/Sponsorship category for Where is Mr Tayto? GOLD too went to Pluto and their spunout campaign, BeReal With How You Feel; Mindshare took GOLD for Innovation for Brennans Bread; Today’s Bread, Forever; and goosebump took GOLD for […]

AR/VR – What are the latest developments and how can you use it to enhance your next campaign?

Zoom session – 22nd of November. Presented by AR/VR expert Alex Gibson FMII, and featuring case study analysis by Conor Wynne, Creative Technology Director at Verve.   Alex will explore the intersection of AR/VR development and marketing, providing insights into current trends and future advancements and discussing their potential applications.  Conor, on the other hand, will […]

APMC – AGM – 2023 APMC team

The 2023 APMC AGM took place on Tuesday, the 25th of July and we are delighted to confirm that the outgoing Board will be remaining on for the coming term, in addition, we would like to warmly welcome Kristi Rehihan from Verve to the team. If you have any queries regarding Board or Committee participation […]

European Commission publishes Green Claims Directive

On Wednesday the 22nd of March, The European Commission published a Proposal to avoid greenwashing for advertisers by requiring brands and agencies to substantiate green claims. EACA has provided us with a Policy Brief further outlining what agencies need to know about this specific Proposal and how it fits into an increasingly complex regulatory framework […]

Paddy Power’s Best Campaigns.

A huge thank you to Jack Wilson, Head of Content and Channels and Mark Walsh, Content Manager, for their November presentation and the unique opportunity for APMC members to hear from one of Ireland’s best known advertisers – the home of Mischief – Paddy Power. A recording of the session is available exclusively for members, […]

Backup Marketing – Account Director (Event Management)

Backup Marketing is a leading event management agency based in Dun Laoghaire, County Dublin. We have a great team of 20 professionals working across client service, strategy, design, digital, production, promotion and finance. Established 25 years ago, we create events for some of Ireland’s largest companies from diverse industries including technology, retail, property, pharmaceutical, financial, […]