BE THE BEST OF THE BEST
The APMC Star Awards showcase effectiveness and creative excellence in Ireland in Promotional Marketing and its pre-eminence has been achieved by rigorously maintaining standards over the years.
To be nominated as a finalist places your campaign in the top echelon of achievement and being declared a winner adds the impartial stamp of approval by the whole industry for producing outstanding Promotional Marketing during 2016.
Like our industry, the APMC Star Awards continue to evolve and develop, reflecting both ever-changing market places and the advent of new techniques and technologies.
All Award winners will be featured in the APMC’s website, and category winning campaigns also receive the opportunity to enter the European Promotional Marketing Awards, APMC members have an outstanding recent record in this competition.
If you believe that your work in 2016 meets the high standards expected and you can demonstrate creativity, innovation, lateral thinking, effective use of resources and real results, then you should enter the APMC Star Awards.
HOW TO ENTER
The APMC Star Awards are easy to enter, so maximise your chances by ensuring that you:
- understand the categories
- enter all applicable categories
- support your entry with appropriate materials
- provide evidence of effectiveness and proper results
- only give factual and relevant information and follow the entry rules
Who May Enter?
Entries may be made by either a Consultancy or Service Partner on behalf of a Promoter or by the Promoter direct.
- With the exception of the International Category, 0nly work that ran in Ireland and finished during the calendar year 2016 is eligible. This may preclude the entry of certain campaigns, which did not begin until late 2016 and are still running. Such campaigns should be entered in next year’s Awards
- Previous APMC Award-winning campaigns may not re-enter, except if they form part of the ‘Best Long Term Campaign’ Award.
Entry and Entry Forms – See Entry Materials.
(A) The Entry Form – general tips on completing your entry form.
- This should be completed in 12-point type only; following the headings provided and must not exceed the word count maximum in each section.
- Presentation is all important. Judges typically have less than 8 minutes to consider each entry, including viewing your boards, reading your entry form and watching your video, so brevity is essential. Please provide a succinct and factual summation of the key points of your campaign relevant to the category being entered. Poor spelling, grammar and lack of attention to detail will inevitably be marked down.
- The results of the campaign must be provided. Show the results as precisely as possible, giving independent verification where available. Results must be measurable, i.e. redemption percentages are not sufficient. They must be qualified by numbers of units and numbers of packs (if applicable). Any other increase in sales etc. should also be quoted. Vague results may lead to poor marks. Results will remain confidential and will only be seen by the judges. However indexing can be used but must be clearly explained.
- Budget details must be clearly outlined including the breakdown of costs, for example design, production, media support etc. Any element not included in the budget figure specified; for example point of sale, print etc. should be clearly indicated.
- If the Entrant is not the Promoter, then their name must not appear anywhere on the form.
- One copy of the signed client approval form should be included with your entry, Failure to comply with this rule will disqualify the entry from consideration.
(B) Support Materials
- You may submit product packs, leaflets, photos, USB keys with audio files, USB keys with video files (MP4 format), Youtube or website links, samples of premiums and POS materials to support your entry. Videos and audio clips should be no longer than three minutes in duration.
- No more than two A2 boards displaying printed support material. You must supply separate boards for each category entered. Clearly indicate the category in which the promotion is being entered on the reverse of the board using the Entry ID label, remembering that the Judges only have limited time available to review each entry. The boards may be displayed at the Star Awards ceremony and should not contain any confidential or sensitive information.
- Copies of the campaign’s Terms & Conditions should be included if applicable, both in the format in which they were seen in the marketplace and as an A4 portrait hard-copy and in 12-point type. In the case of Instant Win Promotions, entrants should submit clear evidence that their promotion complies with the Gaming & Lotteries Act 1956 – 2000. i.e. a copy of their lottery licence.
- These will be checked and any illegalities will result in the entry’s disqualification, as of course, will any campaign against which an ASAI, MEAS, industry or any other statutory body complaint has been upheld. In the light of such facts or any other material information arising after a campaign has been judged and nominated for an award may be withdrawn at the discretion of the judges. It will be the responsibility of the entrant to clarify such facts at entry stage.
- Campaigns which are deemed to be in breach of the Irish and European Code of Sales Promotion Practice by the judges will also be disqualified.
- Entries which need specialist equipment other than audio or video, may be required to provide this equipment to assist in judging. In such circumstances this will be at the cost of the entrant.
- One USB key containing a JPEG image for each of the entries you are submitting. This is for the Audio Visual production on the night of the Awards Ceremony. Your USB key should be clearly marked with your agency name.
- One USB key containing your agency logo and the 70 word campaign summaries and a clear EPS image for each of the entries you are submitting. This for use in the annual Awards Book. Your USB key should be clearly marked with your agency name.
- Ideally, your entire entry i.e. Boards, Entry Forms and the Support Materials, should be contained within a document wallet, to the outside of which must be attached an APMC Star Awards entry label showing:
- the category being entered; and
- the campaign’s title.
- All Entries and support materials submitted for the Star Awards become the property of the APMC and will not be returned. All entry forms will be confidentially shredded but boards may be displayed at the Awards ceremony and should not contain confidential or sensitive information.
- The Basic Fees per category entered are:
- APMC Agency Members: €95 + VAT at 23%.
- APMC Partner Members: €195 + VAT @ 23%.
- Non-members: €250 + VAT @ 23%.
- Late entries: These will only be accepted by prior agreement and under exceptional circumstances. An additional administration fee of €25 + VAT per entry must be included with the Entry Fee payment.
- Payment can be made be made electronically to the APMC bank account or by cheque accompanying your entries. If this is not received, the entries will be judged at the discretion of the APMC. Failure to pay by the date of the awards ceremony will automatically disqualify the entrant from receiving an award.
- A receipt will subsequently be sent to you for your records.
- Entry Fees are non-refundable.
All entries should be sent to The Marketing Hub@Tradewins, Unit 6, Airways Industrial Estate, Santry, Dublin 9, To arrive no later than 4.00pm on Tuesday 14th February 2017.
THE JUDGING PROCESS
- All Awards are made entirely at the judges’ discretion and they are under no obligation to make Awards in every category.
- In the case of a split decision the Chair will hold a casting vote.
- The Judges’ decision will be final and no correspondence will be entered into.
General Entry Notes:
- Both business to consumer and business to business campaigns may be entered.
- To be eligible for an Award your entry must contain a Promotional Marketing element, defined as:
- An action directed at a consumer or business that enhances product appeal by offering an extra reason to purchase or participate.
- Campaigns may therefore be entered by companies active in any Promotional Marketing discipline i.e. Sales Promotion, Performance Improvement, Motivation, Direct Marketing, Promotional Merchandise, Field Marketing, Digital Marketing and Incentive Rewards.
- Throughout this document the term ‘consumer’ means the individual or organisation towards whom the promotion is directed and who received the benefit gained from participation.
- A campaign may only be entered once in categories A1 to A11 (i.e. the appropriate Industry Sector) but may be entered in as many B categories (technique categories) as are applicable. Entries in B (technique) categories do not have to be entered in the appropriate Industry Sector in Section A.
At the end of each category the scores are reviewed
Gold awards will be made in each category to the outright winner providing the entry achieves 75% or more of the marks
The minimum rating for silver is between 65% – 75%
The minimum rating for bronze is between 55% – 65%
In the event of more than one campaign achieving the required score to merit a gold, silver or bronze, the judges will review all the campaigns and determine the number and nature of the awards. – In many cases particularly the more competitive categories, campaigns will score a lot higher than the minimum requirement.
A campaign will receive a nomination for an award if it is ranked in the top 6 campaigns in its category, however it must score a minimum of 55%. In the event of more than 3 campaigns receiving awards, more than 6 campaigns may be nominated, however all must have scored at least 55%.
SECTION A: INDUSTRY SECTORS
- The Promoter’s main line of business is the key to deciding the appropriate Industry Sector.
- A campaign may be entered in only one of categories A1 to A11.
- Campaigns implemented by Charities and other not – for – profit organisations on their own behalf should be entered in category A.
A1 Retail and Consumer Durables, Automotive and Household Goods.
For the most effective promotion of these specific shopping channels. This includes Retail and Forecourt outlets; Mail Order and Internet shopping; Wholesale and Distribution outlets; Pubs and Clubs; Restaurants and Fast Food outlets.
A2 FMCG Food
For the most effective promotion of food products. This includes all foods, biscuits, snacks and confectionery. Remember it does not include products like soup and milk which should be in non-alcoholic beverages
A3 FMCG Non Food
For the most effective promotion of household products including cleaning materials and detergents; kitchen and bathroom paper products; domestic stationery; pet foods. Or the promotion of the products and services which keep us healthy and looking good. This includes ethical pharmaceuticals, OTC medicines and remedies; medical equipment and accessories; health and fitness clubs; all personal hygiene, cosmetic and toiletry products.
A4 Non Alcoholic Beverages
For the most effective promotion of non-alcoholic beverages both hot and cold. This includes all beverages including hot beverages and soft drinks.
A5 Alcoholic Beverages – Beer
A5 Alcoholic Beverages – Beer For the most effective promotion of beers. This includes drinks consumed both at home and in pubs and clubs. (NB. Campaigns by pubs and clubs on their own behalf should be entered in Retail).
A6 Alcoholic Beverages – Wines & Spirits
For the most effective promotion of wines and spirits. This includes drinks consumed both at home and in pubs and clubs. (NB. Campaigns by pubs and clubs on their own behalf should be entered in Retail).
A7 Service Industries, Including Financial Services and Utilities
For the most effective promotion of the Services necessary to keep our homes and businesses functioning, including pension, savings and investment plans; assurance and insurance (including pets); credit, loan, HP and leasing facilities; High Street banking and Bureaux de Change; Retailers’ financial services; Independent brokers and advisors, utility companies.
A8 Media, IT & Telecoms
For the most effective promotion of the media by themselves or for the most effective promotion of the products and services which help us to work and communicate.
A9 Government, Charity and Cause Related
For the most effective promotion of a government service. The most effective promotion of a charity or charitable organisation.
A10 Business to Business and Trade and Salesforce.
A11 Tourism, Travel and Leisure
SECTION B: PROMOTIONAL TECHNIQUES.
Please note: Campaigns involving more than one Technique may be entered in each applicable category, but ensure that the emphasis of your submission properly reflects the marketing issues and results for the Technique concerned.
- B1: Best Long Term Campaign
- B2: Best Promotional Innovation
- B3: Best Integrated Campaign
- B4: Best use of Digital in a promotion – including App, Mobile, Website and Social Media
- B5: Best use of Experiential Marketing < €30K
- B6: Best use of Experiential Marketing > €30K
- B7: Best Visibility at the Point of Purchase
- B8: Best use of Broadcast Media
- B9: Best use of a Small Budget < 25K
- B10 Best International Campaign
SECTION C: JUDGES’ AWARDS
Best Creative Execution – Overall best Creative, including design and concept.
Grand Prix – Overall best campaign – the best of the best.
So, to be the counted among the Best of the Best in Irish Promotional Marketing start preparing your entries now – don’t leave it until the last minute, as you’ll only do your work a disservice. Make sure that you:
- Review the Categories and select the one most appropriate for the campaign you intend to enter. Carefully read the category definitions.
- Download & complete the relevant Entry Form from the Entry Form Section of this site.
- Complete the Client Approval Form in the Entry Form Section and send one copy per entry.
- Download and complete the Summary Control Sheet.
- Include entry fee for the entries you are submitting. Cheques should be made payable to ‘APMC’
- Compile all the entry material requirements (see Entry Materials Section).
- We are very pleased to offer the following discount in entry fees for agencies entering a large number of entries to the awards:
- 10 – 15 inclusive = ONE free entry allowed
- 16 – 20 inclusive = TWO free entries allowed
- 21 – 25 inclusive = THREE free entries allowed
Forward your submissions to:
APMC STAR AWARDS,
c/o The Marketing Hub@Tradewins, Unit 6, Airways Industrial Estate, Santry, Dublin 9
PH: (01) 8441150
To arrive no later than 4pm on Tuesday, February 14th 2017.