APMC qualifiers lead the way in the EACA IMPACT Europe Awards

December 2023 – Irish agencies took the lead with 19 trophies, with GOLD awards for Verve|Showrunner in the Experiential/Sponsorship category for Where is Mr Tayto? GOLD too went to Pluto and their spunout campaign, BeReal With How You Feel; Mindshare took GOLD for Innovation for Brennans Bread; Today’s Bread, Forever; and goosebump took GOLD for […]

AR/VR – What are the latest developments and how can you use it to enhance your next campaign?

Zoom session – 22nd of November. Presented by AR/VR expert Alex Gibson FMII, and featuring case study analysis by Conor Wynne, Creative Technology Director at Verve.   Alex will explore the intersection of AR/VR development and marketing, providing insights into current trends and future advancements and discussing their potential applications.  Conor, on the other hand, will […]

APMC – AGM – 2023 APMC team

The 2023 APMC AGM took place on Tuesday, the 25th of July and we are delighted to confirm that the outgoing Board will be remaining on for the coming term, in addition, we would like to warmly welcome Kristi Rehihan from Verve to the team. If you have any queries regarding Board or Committee participation […]

European Commission publishes Green Claims Directive

On Wednesday the 22nd of March, The European Commission published a Proposal to avoid greenwashing for advertisers by requiring brands and agencies to substantiate green claims. EACA has provided us with a Policy Brief further outlining what agencies need to know about this specific Proposal and how it fits into an increasingly complex regulatory framework […]

Paddy Power’s Best Campaigns.

A huge thank you to Jack Wilson, Head of Content and Channels and Mark Walsh, Content Manager, for their November presentation and the unique opportunity for APMC members to hear from one of Ireland’s best known advertisers – the home of Mischief – Paddy Power. A recording of the session is available exclusively for members, […]

Backup Marketing – Account Director (Event Management)

Backup Marketing is a leading event management agency based in Dun Laoghaire, County Dublin. We have a great team of 20 professionals working across client service, strategy, design, digital, production, promotion and finance. Established 25 years ago, we create events for some of Ireland’s largest companies from diverse industries including technology, retail, property, pharmaceutical, financial, […]

EACA Talent survey – your help needed!

This survey is an initiative from our International Creative Agencies Council (IAC). It will be conducted in collaboration with our education network edcom and it is supported by WARC. The ethic and research department of Falmouth University helped setting up the survey. Please note: Survey takes 7min The survey is conducted on a completely anonymous […]

A warm welcome to Aisling Wilde from Coca-Cola as she joins our judging panel.

With 10 years of FMCG sales and marketing experience, Aisling is a consumer brand leader, passionate about marketing communications and product innovation that accelerates growth, profit, and brand loyalty. Bringing a solid portfolio of results, designing/testing locally, then scaling success internationally via campaigns such as the digital-first ‘Share a Coke’, ‘Fanta Lab’, and ‘Coca-Cola Christmas’. […]

Navigating the World of TikTok

Learn how to navigate the world of TikTok with firsthand insights shared by Irish TikTok star Lauren Whelan. About this event More than 500 million people use TikTok each month with the overwhelming majority of users between the ages of 13–24 years old. If your target audience includes Millennials or Gen Z, you really should be using […]

APMC Star Awards 2021 – The show will go on!

We asked our members if they would like the APMC Star Awards to take place this year and we are delighted to report that the response was unanimous! Our Awards will be open for entry in early June 2021. The categories and format of the awards will change to suit the type of work that […]

Effie Europe – Virtual Awards Gala on 14 January – Registration open now.

• PART 1 Welcome by Paul O’Donnell, Chief Executive of Ogilvy EMEA, EACA President Bronze Winners announcement, presented by Robin de Wouters, Communications Coordinator at European Interactive Advertising Alliance (EDAA) Silver Winners announcement, presented by Brian McCarter, Chief Strategy Officer, EMEA at Ogilvy • PART 2 Presentation & panel discussion: ‘The best of times, the […]