2021 sees a refined schedule of categories to reflect the market that prevailed during the COVID-19 pandemic.

Campaigns that ran between 1st January 2020 and finished on or before 31st May 2021 are eligible to enter the 2021 APMC Star Awards programme.

Please include the Client Approval Form with your entry.

Best Brand Experience

The award for an outstanding Brand Experience, either virtually or otherwise. This includes all offline activity that may have been executed prior to the COVID-19 restrictions; in-store, on-street and beyond. Successful entries will demonstrate creative excellence in brand experience.

Score Allocation:
Originality and innovation in the development of the promotional concept (30%)
Standard of the creative work in terms of the creation of the promotion (20%)
The degree that the experience of the chosen marketing played in delivering the promotion (20%)
Achievement of the objectives. Results must be qualified. Vague results may lead to poor marks (30%)

APMC – Best Brand Experience Entry Form

Best Cause

The award for outstanding promotion of a Governmental Service or Charitable Organisation. This includes all state and semi-state bodies and all non-profit organisations. Successful entries will demonstrate a strong consumer insight and creative excellence and effectiveness.

Score Allocation:
Selection of the most appropriate technique and communication methods  (30%)
Originality and innovation (50%)
Achievement of the objectives. Results must be qualified. Vague results may lead to poor marks (20%)

APMC – Best Cause Entry Form

Best Digital

The award for outstanding use of Digital. This includes all campaigns that take place online. Successful entries will demonstrate a deep understanding of online behaviour and creative excellence in consumer engagement.

Score Allocation:
Originality and innovation (30%)
Standard of the creative work (20%)
The degree that the digital element integrated with the overall campaign (20%)
Achievement of the objectives. Results must be qualified. Vague results may lead to poor marks (30%)

APMC – Best Digital Entry Form

Best Innovation

The award for outstanding Innovation by an agency. This includes executions that find a new way of engaging the consumer. The category extends to the innovative use of an existing medium, channel or response mechanism. Successful entries will be unique and engaging.

Score Allocation:
Interpretation of the brief (15%)
Overcoming market or other restrictions (15%)
The innovation. (50%)
Achievement of the objectives. Results must be quantified. Vague results may lead to poor marks (20%)

APMC – Best Innovation Entry Form

Best Integrated

The award for outstanding Integrated campaign. This includes campaigns that exist across a minimum of three different media. All touch-points must be part of a single idea and support the same promotion. Successful entries will show separate media working together seamlessly to achieve creative excellence.

Score Allocation:
Selection of the most appropriate technique and communication methods (30%)
Originality and innovation in the development of the concept (15%)
Standard of the creative work in terms of the communication of the promotion (25%)
Achievement of the objectives. Results must be quantified. Vague results may lead to poor marks (30%)

APMC – Best Integrated Entry Form

Best Shopper

The award for outstanding Shopper Marketing. This includes all in-store activity where it was possible prior to and during the COVID-19 pandemic. Successful entries will display a deep understanding of the shopper and excellence in creative execution.

Score Allocation:
Originality, innovation and creativity in the development of the promotional concept (30%)
Differentiation by creating standout and relevant point of difference including shopper engagement (30%)
The degree opportunity maximisation played in delivering the promotion (20%)
Achievement of the objectives and a change in consumer behaviour. Results must be quantified. Vague results may lead to poor marks (20%)

APMC – Best Shopper Entry Form

Best Small Budget

The award for outstanding use of a Small Budget. This includes all activity created for €25K or less (including agency fees). Successful entries will display a smart use of limited resources to engage the consumer.

Score Allocation:
Originality and innovation (30%)
Standard of the creative work (20%)
The degree that the budget of €25K or less was allocated to the promotional concept to achieve the objectives (30%)
Achievement of the objectives. Results must be quantified. Vague results may lead to poor marks (20%)

APMC – Best Small Budget Entry Form

Best Sponsorship

The award for outstanding Sponsorship. This includes all activity that leverages a sponsorship to engage the consumer. Successful entries will use the sponsorship to bring your brand to life creatively.

Score Allocation:
Selection of the most appropriate activation method for the sponsorship of the property (30%)
Originality and innovation in the development of the activation concept (25%)
Standard of the creative work in terms of the communication of the campaign (25%)
Achievement of the objectives. Results must be quantified. Vague results may lead to poor marks (20%)

APMC – Best Sponsorship Entry Form

Best Virtual Event

The award for outstanding Virtual Event by an agency. This includes events that found a new or innovative way of engaging the participants. The category extends to the creative use of technology. Successful entries will be unique and engaging.

Score Allocation:
Execution of the event (30%)
Originality and innovation during the event and pre and post event activity (50%)
Achievement of the objectives. Results must be quantified. Vague results may lead to poor marks (20%)

APMC – Best Virtual Event Entry Form