Industry Categories – A
- A1 Retail & Consumer Durables – incl. Automotive & Household Goods.
- A2 FMCG – Food and Non Food & Non-Alcoholic Beverages.
- A3 Alcoholic Beverages – Beer, Wines & Spirits.
- A4 Service Industries, including Financial Services and Utilities & IT and Telecoms.
- A5 Government and Non-profit.
- A6 Business to Business & Trade and Sales Force.
All entries to the Industry specific categories are judged using the same scoring criteria:
Selection of the most appropriate technique and communication method (20%)
Originality and innovation in the development of the promotional concept (25%)
Standard of the creative work in terms of the communication of the promotion (25%)
Achievement of the promotional objectives. Results must be quantified. Vague results may lead to poor marks (30%)
The total score represents the campaign score
Please include the Client Approval Form with your entry.