Retail & Consumer Durables, Automotive and Household Goods | guns or knives | Samsung Ireland | A song for the city |
| guns or knives | Samsung Ireland | UnBox your phone |
| Because | Renault | Renault at NPC 2017 |
FMCG - FOOD and Non Food | Verve the Live Agency | Heinz | Heinz 50th Pop Up Cafes |
| Because | Beiersdorf Nivea | Nivea at EP 2017 |
| BBDO Shop | Mars Confectionery | Maltesers Arnotts Pop Up |
| InSight Marketing | Largo Foods | Tayto Share the Summer |
| BBDO Shop | Mars Confectionery | Skittles Irish Summer |
| Boys and Girls | Cuprinol | Kaleidoscope of colour |
| Boys and Girls | Neutrogena | Hydro Boost |
Non Alcoholic Beverages | Verve the Live Agency | Coca-Cola | FantAAAH Halloween |
| goosebump | Glanbia, Avonmore Protein Milk | Every Single Thing |
| Havas | Britvic | Club Orange Taste the Summer |
| Havas | Pepsico | Naked Powerful Smothie |
| Havas | Pepsico | Pepsi Max the Big Substitution |
| Verve the Live Agency | Coca-Cola | Zero Sugar, Hero the Zero |
| | | |
Alcoholic Beverages, Beer, Wines and Spirits | guns or knives | Desperados | BYOBEAT |
| guns or knives | Orchard Thieves | Tortured Thieves |
| Because | Apres Dublin / Coors Light | Apres Dublin |
| Runway Marketing | C&C Gleeson | Bulmers 1 in 10 |
| InSight Marketing | Molson Coors | Franciscan Well |
| Havas | Heineken Ireland | Tiger Street Eats |
Service Industries including Financial Services & Utilities | goosebump | Irish Life Health | Travel Proposition |
| Publicis Dublin | VHI Healthcare | VEE by VHI |
| Publicis Dublin | VISA | Tap into Ireland |
| Publicis Dublin | Bord Gáis Energy | Summer Boiler |
| CMS Marketing | An Post | Let them know - pop up activation |
Media, IT & Telecoms | Verve the Live Agency | Eir | Eir Sound Studio |
| guns or knives | Eir | Eir Loot Larry |
| Boys and Girls | 48 | Ditch and Switch |
| Boys and Girls | Three | 3 Disco |
Government, Charity and Cause related | | Dogs Trust Ireland | Paws for thought |
Business to Business and Trade and Salesforce | Verve the Live Agency | Coca-Cola | Schweppes Trade Engagement |
| Verve the Live Agency | Diageo | Diageo Beer Acadamy |
Tourism, Travel & Leisure | guns or knives | mytaxi | Hailo is now mytaxi |
| guns or knives | Click and Go | Click and Gone |
Best Long Term Campaign | BBDO Shop | Mars Confectionery | M&M's Ms Green |
| InSight Marketing | Nestlé Cereals | Aisle of Wonder |
Best Promotional Innovation | guns or knives | Click and Go | Click and Gone |
| guns or knives | Desperados | BYOBEAT |
| guns or knives | Samsung Ireland | A song for the city |
| Havas | Heineken Ireland | Miniature Monuments |
| guns or knives | Samsung Ireland | UnBox your phone |
| Havas | Edward Dillon | Hennessy Autoportraits |
Best Integrated Campaign | Verve the Live Agency | Heinz | Heinz 50th Pop Up Cafes |
| Verve the Live Agency | Coca-Cola | Coke Christmas |
| guns or knives | mytaxi | Hailo is now mytaxi |
| BBDO Shop | Mars Confectionery | Skittles Irish Summer |
| goosebump | Glanbia, Avonmore Protein Milk | Every Single Thing |
| Havas | Heineken Ireland | Tiger Street Eats |
| InSight Marketing | Largo Foods | Tayto Share the Summer |
Best Use of Digital, including app, Mobile Website and Social Media | guns or knives | mytaxi | The Ride Calculator |
| guns or knives | Click and Go | Click and Gone |
| Verve the Live Agency | Heinz | Heinz 50th Pop Up Cafes |
| BBDO Shop | Carroll's of Tullamore | New York Deli Launch |
| Elevator Promotional Marketing | Tennent's NI Ltd | TAPP |
| guns or knives | Samsung Ireland | A song for the city |
| Runway Marketing | C&C Gleeson | Bulmers 1 in 10 |
| Publicis Dublin | VHI Healthcare | VEE by VHI |
| | | |
Best use of Experiential <30K (less than 30K) | Propaganda Creative Agency | Aldi | Aldi Play Rugby Autumn Internationals |
| | Dogs Trust Ireland | Paws for thought |
| Because | Coca-Cola Fanta | Fanta Sandstorm |
| Boys and Girls | Cuprinol | Kaleidoscope of colour |
| Boys and Girls | Proximo Jose Cuervo | Day of the Dead |
| Boys and Girls | Neutrogena | Hydro Boost |
Best use of experiential >30K (more than 30K) | guns or knives | Samsung Ireland | A song for the city |
| guns or knives | Samsung Ireland | UnBox your phone |
| Because | Apres Dublin / Coors Light | Apres Dublin |
| Verve the Live Agency | Heinz | Heinz 50th Pop Up Cafes |
| guns or knives | mytaxi | Bump the Grind |
| guns or knives | Desperados | BYOBEAT |
| Havas | Heineken Ireland | Tiger Street Eats |
Best Visibility at Point of Purchase | InSight Marketing | Largo Foods | Tayto Share the Summer |
| InSight Marketing | Largo Foods | Witch Hunt |
Best Use of Broadcast Media | BBDO Shop | Glanbia Avonmore | Weatherstar Promotion |
Best use of a Small Budget | guns or knives | Click and Go | Click and Gone |
| Because | 53 Degrees North | 53 Degrees Adventure |
| Runway Marketing | Danone | Light & Free at the So Sue Me |
| Boys and Girls | Proximo Jose Cuervo | Day of the Dead |
| Boys and Girls | Neutrogena | Hydro Boost |
Best International Campaign | BBDO Shop | Mars Confectionery | Snickers play like Pele |
| Boys and Girls | Proximo Jose Cuervo | Day of the Dead |
Best Sponsorship Activation | Boys and Girls | Proximo Jose Cuervo | Day of the Dead |
| Boys and Girls | Three | 3 Disco |
| Verve the Live Agency | Eir | Eir Sound Studio |
| Boys and Girls | Cuprinol | Kaleidoscope of Colour |
| CMS Marketing | Vodafone Ireland | Team of Us Matchday Activation |
Best Shopper Marketing | goosebump | Go Gos | Go Gos Launch |
| Havas | Heineken Ireland | Minature Monuments |
| BACKUP | Tesco Ireland | Tesco Online Giftpack |
| InSight Marketing | Largo Foods | Tayto Share the Summer |