December 2023 –
Irish agencies took the lead with 19 trophies, with GOLD awards for Verve|Showrunner in the Experiential/Sponsorship category for Where is Mr Tayto? GOLD too went to Pluto and their spunout campaign, BeReal With How You Feel; Mindshare took GOLD for Innovation for Brennans Bread; Today’s Bread, Forever; and goosebump took GOLD for Mooju, Generation Mooju.
Other Irish agencies to be recognised were CMS Marketing who were awarded 3 SILVER and a BRONZE for their work with Paddy Power and with Bank of Ireland; OLIVER Ireland were awarded SILVER for their O’Donnell’s campaign and InSight Marketing took 3 SILVER and a BRONZE for their Yoplait and YOP work.
The Grand Prix for exceptional work went to the UK and ZEAL Creative for their campaign Carlsberg WWF x ZEAL for the Carlsberg Marston’s Brewing Company. Carlsberg aimed to leverage the growing trend of “buying better” by appealing to consumers’ increasing preference for ethically and socially responsible brands.
The presentation of trophies will take place in the New Year, to coincide with the launch of the 2024 APMC Star Awards.