Navigating the World of TikTok

Learn how to navigate the world of TikTok with firsthand insights shared by Irish TikTok star Lauren Whelan.

About this event

More than 500 million people use TikTok each month with the overwhelming majority of users between the ages of 13–24 years old. If your target audience includes Millennials or Gen Z, you really should be using TikTok for your brand.

Maeve Acheson and Deirdre O’Sullivan from Pluto will share their experience in digital and social campaigns, with TikTok top of their mind for brands and organisations communicating with this audience. They will bring insights into what performs well on the app when it comes to brands and how to reach a TikTok audience in an authentic and effective way.

Deirdre and Maeve will be joined by special guest Lauren Whelan – one of Ireland’s leading TikTok creators with over 680k followers on the app.

APMC Members can contact for this deck.