Irish campaigns secure 15 nominations in the IMC European Awards 2015
Brussels, 21 September 2015: 61 finalists have been selected in this year’s IMC European Awards for Integrated Marketing Communications, representing 27 agencies from 8 countries. All finalists are winners of national integrated marketing competitions. The United Kingdom is leading with 16 finalists, followed by Ireland (15), Belgium (12), Italy (10), Spain (3), Czech Republic (3), Germany (1) and the Netherlands (1). All entries and the first round judging were managed via the official website at www.imcceurope.com.
Outstanding finalists are BBDO (Belgium) with 9 nominations – 3 for “Unpaid Bills”, 3 for “Stalker” and 3 for “5 Euro”; Guns and Knives (Ireland) with 4 nominations – 3 for “Heineken DAMOC Coolers” and 1 for “’HAILO. We’re So Local’ Regional Campaign”; TRO with 4 nominations – 2 for “Nissan Innovation Station” and 2 for “Lucozade Sport – Bringing the World Cup Home”.
The Irish agencies and campaign which were shortlisted were as follows:
|Publicis D||Pulse By Absolut||Pulse By Absolut||Brand Building|
|Publicis D||Pulse By Absolut||Pulse By Absolut||Event Marketing|
|Publicis D||Pulse By Absolut||Pulse By Absolut||Innovative idea or concept|
|Guns or knives||Heineken DAMOC Coolers||Heineken Ireland||Brand Building|
|Guns or knives||Heineken DAMOC Coolers||Heineken Ireland||Innovative idea or concept|
|Guns or knives||Heineken DAMOC Coolers||Heineken Ireland||Product launch / Relaunch / Trial Campaigns|
|Guns or knives||We’re so local regional campaign||Hailo Ireland||Product launch / Relaunch / Trial Campaigns|
|Imagine Marketing||Sandstorm||Communicorp||Retail or Trade Marketing|
|Imagine Marketing||Sandstorm||Communicorp||Small budget|
|Verve, The Live Agency||Coca-Cola Share a Coke Gallery||Coca-Cola||Product launch / Relaunch / Trial Campaigns|
|Irish International BBDO||The Galaxy Style Exchange||Aisling Horgan||Integrated Communications|
|Geometry @ Ogilvy||Smithwicks Visitor Experience, Kilkenny||Diageo||Brand Building|
|Publicis Dublin||Rate the 8||Mondelez||Integrated Communications|
|Publicis Dublin||Rate the 8||Mondelez||Brand Building|
|Publicis Dublin||Rate the 8||Mondelez||Innovative idea or concept|
Click here to view the full list of finalists.
The first round selection was made by a jury panel made up of 60 leading industry professionals across Europe. The second round jury, comprised of IMCC Council member representatives, took place in Prague on 11 September. This year’s winners will be announced in December.
IMCC Chairman, Ondrej Gottwald, said: “I am glad to say that this year’s campaigns in the IMC European Awards were the most interesting I have seen during my chairmanship and presence in the jury. I am delighted that our industry is doing well and the work across Europe is of such high quality. Aside from the commercial campaigns, I always appreciate the increasing amount of very successful social and corporate responsibility campaigns and commercial campaigns with a positive social impact. To see these campaigns being recognised and rewarded by industry professionals is very satisfying.”