Effective Brain Storming

APMC education talk 040214Techniques and Writing
Excellent Creative Briefs

Speaker: Ed Prichard, Prichard&


Ed will firstly do a talk around ‘Where ideas come from’. Ed has a stimulating 5 step process on how to trigger new and wonderful ideas, and will showcase effective and proven brainstorming techniques.

There will then be an interactive session about how to write an excellent creative brief, a vital and important talent to master in agency life. This will show you how to get the most out of your creative teams and will ensure greater eciencies and creative outputs in your agency.

Ed Prichard is an award-winning creative director and copywriter, now working as strategic creative consultant specialising in brand and verbal identity. He has over 20 years’ experience in agencies of all types, including advertising, direct marketing, sales promotion and branding.

His work has been recognised with over 30 industry awards including work nominated at Cannes Lions, in-book at D&AD, along with numerous DMA and Campaign awards. He’s been part of many awards juries including D&AD and DMA and has run training courses for D&AD, DMA, MCCA and for clients directly.

His work includes ve model launches for Rolls-Royce, a global launch for BMW, brand refreshes for P&O Ferries and Joseph Joseph, and Jaguar’s new website.

To secure a place email karen@apmc.ie as places are limited.

Date: 28th February 2014
Time: 8am SHARP – 9.45am
Venue: RDS Members’ Club
Cost: APMC Member Price : €40 per person or 3 for €100.
APMC Non Member Price: €65