Legal & Ethics

The Promotional Marketing industry in Ireland is governed by laws and codes which have been devised in order to ensure that we act responsibly as an Industry.

To help our members to ensure that all promotional activity is both legally and morally sound we have compiled a list of the current legislation governing the marketing and promotion of products in Ireland along with the relevant codes. Please use the links on the left hand side of this page to find the necessary documentation. This overview is provided as information only and the APMC recommends that individual legal advice should be sought when developing promotional marketing campaigns.