IMC European Awards 2011 Winners Revealed
Tuesday, 13th December 2011
The Netherlands and Ireland scoop most Golds
Brussels 9 December 2011: With four golds out of 13 prizes each for both countries, the Netherlands and Ireland won the most gold awards in this year’s IMC European Awards competition. British agencies were awarded 26 prizes while Belgian agencies won 5 Awards, Italian agencies 2 and Germany, France, Czech Republic and Turkey each won one award.
Out of 113 campaigns entered from 9 different countries, a total of 61 prizes were awarded, of which 11 golds, 21 silvers, 28 bronzes as well as one Grand Prix.
Of the 11 golds awarded, 4 golds went to the Dutch agency Selmore for the campaigns “Bavaria DutchDress” (2 golds), “Inspiration 140 years” and “The Crazy Queue”. A further four golds went to the Irish agencies Ogilvy Dublin for the campaign “Kellogg’s Field of Dreams” (2 golds) and Tequila Ireland for “Audi A1 Chase”. Gold also went to the British agency Arnold KLP for the campaign “The Big March”, to the German agency Wegner & Partner GmbH for “Spendenkampagne: Stop Finning” and the Belgian agency LDV United for “Thank you for not speeding”.
The single most successful agency was Selmore scooping 6 awards (4 golds, 1 silver, one bronze) for three campaigns: “Bavaria DutchDress”, “Inspiration 140 years” and “The Crazy Queue”. The campaign “Bavaria DutchDress” was awarded the Grand Prix by the Integrated Marketing Communications Council (IMCC).
The second most successful agency was Ogilvy Dublin winning two golds, one silver and two bronzes for the campaigns “Kellogg’s Field of Dreams” and “Forest of Velvet”.
According to IMC European Awards Jury Chair Renate Vogt: “The quality of the national entries was so high this year, that the jury members had a tough job to decide which campaigns would become a European winner”.
IMCC Chairman Alvaro Ales also stressed that the quality and quantity of this year’s awards demonstrated the resilience of the integrated marketing sector during the difficult financial period in Europe. “Client budgets are under pressure, but this exciting marketing channel offers advertisers impact and value at the same time – it is no surprise that so many great, effective IM campaigns were developed and run when the business context has been difficult. I would like to congratulate all the winners for their creativity and professionalism.”
The IMC European Awards are open to national award winners in the 10 member countries of the Integrated Marketing Communications Council of Europe and are managed by the EACA, with the assistance of the IMCC and with the support of WARC and Adforum.
For more information, visit www.imcceurope.com.