Company: Verve the Live Agency
Valerie has over 15 years’ marketing experience having worked on both agency and client side during that time. She started her career in Public Relations working with clients such as Eircell, Warner Brothers and L’Oreal before moving into a more marketing and event management focused role with CMS Marketing. She has worked on variety of campaigns for a wide range of clients during her 9 years with CMS Marketing including Samsung, Sony PlayStation, Kelkin and Coors Light. Valerie took up her role as Client Services Director with Verve the Live Agency in 2013. Valerie took on the role of Chairperson of the Association in 2017.
Company: Publicis Dublin
Ian began his journey through agency land with Clockwork Management, helping to activate sponsorship for Guinness and Budweiser at a number of high profile events such as The 6 Nations, The Galway Races and various music and comedy events. From there he joined Publicis Dublin where he is currently Account Director. Within Publicis Dublin, Ian is responsible for the delivery of campaigns across a number of key accounts such as Renault, RCSI (Dublin & Bahrain), Tayto & DoneDeal.ie and during his time in Publicis has led numerous award winning campaigns both in Ireland and in Europe for his clients.
Company: BBDO Shop
Sinead Lee, Director, BBDO SHOP
Sinead has almost 18 years agency experience having joined BBDO (formerly Irish International) as an Account Director to run the Guinness BTL business. Since then she has worked on a broad range of clients from FMCG to utilities, property developers to retail across multiple disciplines; advertising, sponsorship and shopper marketing. Developing award-winning campaigns for both the domestic and pan-European markets.
In 2005 Sinead was appointed to the board and took on the broader responsibility for operations of the agency's BTL business. From this evolved the agency’s impressive Shopper Marketing business; BBDO SHOP which is the function she leads today.
Company: Runway Marketing
Emma has over 11 years experience in the marketing industry. Starting her career in PR, she worked with clients including Sony PlayStation, AIB on their sponsorship of The Ryder Cup and Centra. Emma moved to a broader Marketing role in 2012, joining Runway Marketing working with clients including C&C Gleeson (Bulmers), Brady Family Ham and Lindt. After spending time in Verve the Live Agency, Emma returned to Runway as Managing Director in early 2017. Emma is delighted to play an active role on the board of the APMC.
Niamh has extensive marketing experience from working in a number of different above and below the line agencies. Niamh is currently a Director and Head of Activation at Geometry @ Ogilvy and is responsible for developing business in different marketing channels on a number of key accounts including Jacobs, Diageo, SCA, Kellogg's and Stephen’s Green. She has excellent activation experience from her time at Ogilvy on these accounts and others including Cadbury & GSK. Prior to joining Ogilvy, Niamh worked in Creative Solutions, a below the line agency managing clients that included Irish Distillers, Tayto, Unilever, Johnson & Johnson amongst others. Niamh has above the line experience from her 5 years at McCann-Erickson in both London and Sydney working on a wide variety of FMCG, retail and pharmaceutical clients. As well as her commerce degree, Niamh also has a Post Graduate Marketing qualification, both from NUIG.
Company: guns or knives
Katherine is an Account Director with guns or knives and is Communications Director for the APMC. Katherine joined the board of the association in 2016.
Jonny founded Imagine Marketing in 2005 creating an agency that specialises in experiential marketing, sales promotion and activation. A graduate of UCD and University of Ulster Jonny has been involved with the APMC in a support role until joining the Board in 2015. Over the last 10 years Imagine has grown into a multi award winning agency that counts the largest Irish and international brands and agencies among its client base. Jonny is dedicated to driving the agency forward and to create meaningful benefit within the APMC as a Board member.