APMC » IMJ

How brands use social media to connect with consumers

admin — Tue, 03 Sep 2013 20:19:10 +0000

Using social media to drive sales is ultimately the holy grail of all marketers and the many opportunities it offers can’t be ignored, writes Niamh O’Kennedy.

Thinking Outside The Shelf. Colin Clarke

admin — Thu, 22 Aug 2013 20:11:37 +0000

Next time you find yourself at the airport or in a shiny foreign store, take a good look at what other brands are doing, says Colin Clarke.

APMC/IMJ Monthly Articles

admin — Thu, 22 Aug 2013 12:26:14 +0000

Archived APMC articles from IMJ magazine can now be found in the Pressroom section of the site.

What tidings they bring. APMC

admin — Wed, 05 Dec 2012 20:07:52 +0000

Some members of the APMC outline their predictions for 2013.

Digital +Sales Promotion = Success. Keith Lee

admin — Mon, 05 Nov 2012 19:42:42 +0000

Want to know how you can open the oxygen valve to your new integrated and digital advertising engine to gain better levels of ROI? Keith Lee explains how to achieve it.

Integration Matters. Neil Devlin

admin — Fri, 05 Oct 2012 19:39:56 +0000

Neil Devlin from Mixtape Marketing looks at how integrating innovative OOH media and activation makes sense for advertisers.

Experience Counts. Ronan Traynor

admin — Wed, 05 Sep 2012 19:32:50 +0000

Experiential marketing is an often overlooked discipline when it comes to the overall marketing mix, Ronan Traynor makes the case
for experiential marketing.

Results You Can Count On. David O’Leary

admin — Tue, 05 Jun 2012 20:14:51 +0000

The incoming chairman of the Association of Promotional & Marketing Consultants (APMC), David O’Leary, outlines the important role the association plays in marketing and the opportunities that lie ahead for its members.

Planet of the Apps. Geoff Barker

admin — Sat, 05 May 2012 20:18:31 +0000

Mobile apps have allowed brands new and interesting ways to connect with a new breed of consumers who want to be entertained and informed, writes Geoff Barke.