Using social media to drive sales is ultimately the holy grail of all marketers and the many opportunities it offers can’t be ignored, writes Niamh O’Kennedy.

Next time you find yourself at the airport or in a shiny foreign store, take a good look at what other brands are doing, says Colin Clarke.

Archived APMC articles from IMJ magazine can now be found in the Pressroom section of the site.

Some members of the APMC outline their predictions for 2013.

Want to know how you can open the oxygen valve to your new integrated and digital advertising engine to gain better levels of ROI? Keith Lee explains how to achieve it.

Neil Devlin from Mixtape Marketing looks at how integrating innovative OOH media and activation makes sense for advertisers.

Experiential marketing is an often overlooked discipline when it comes to the overall marketing mix, Ronan Traynor makes the case for experiential marketing.

The incoming chairman of the Association of Promotional & Marketing Consultants (APMC), David O’Leary, outlines the important role the association plays in marketing and the opportunities that lie ahead for its members.

Mobile apps have allowed brands new and interesting ways to connect with a new breed of consumers who want to be entertained and informed, writes Geoff Barke.