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Education

Measuring the Value of Experiential Marketing – March 25th 2015

A reminder to members to book for the following event. Date: Wednesday 25th March Time: 8.30am -1pm Venue: RDS Members Club Bookings: karen@apmc.ie Price: €195 per member Workshop Overview Experiential Marketing Campaigns are becoming an increasingly popular feature of a brand’s marketing mix principally because they directly engage with current and potential consumers of the brand […]

Effective Brain Storming

Techniques and Writing Excellent Creative Briefs Speaker: Ed Prichard, Prichard& www.prichardand.com Content: Ed will firstly do a talk around ‘Where ideas come from’. Ed has a stimulating 5 step process on how to trigger new and wonderful ideas, and will showcase effective and proven brainstorming techniques. There will then be an interactive session about how to […]

APMC / IPM Diploma Course

Following on from the hugely successful summer course, we are now calling for participants in the October intake of students for this prestigious diploma. With the assistance of our legal partner, Laura Fannin of Hayes solicitors, the APMC has developed and adapted this diploma to take account of the Irish legal system and Irish legislation […]

Digital Marketing – The Law and The Future

Want to know where you stand when promoting your clients’ brands using Social Media? What’s legal when developing online campaigns? How can you protect your clients and yourself from falling foul online? What’s coming down the tracks for promotional marketers in the online space? Join us for a drink and presentations from Laura Fannin of […]

ASAI – Seminar – Responsibility in Marketing Communications

The Advertising Standards Authority for Ireland (ASAI) is organising a significant seminar on Responsibility in Marketing Communications Mr. Pat Rabbitte T.D., Minister for Communications, Energy & Natural Resources, will formally open the event. This is important for the industry since his Department has responsibility for broadcast, digital and on-line communications policy. The subject of regulation […]