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	<title>APMC &#187; Blog</title>
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	<link>http://apmc.ie</link>
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		<title>Shopper Marketing Session</title>
		<link>http://apmc.ie/2017/06/shopper-marketing-session/</link>
		<comments>http://apmc.ie/2017/06/shopper-marketing-session/#comments</comments>
		<pubDate>Fri, 30 Jun 2017 11:04:29 +0000</pubDate>
		<dc:creator><![CDATA[Karen]]></dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://apmc.ie/?p=5462</guid>
		<description><![CDATA[July 20th in the Marker Hotel. The APMC is delighted to be hosting Martin Smith, Chief Strategy Officer with Geometry Global, and Stephen Rust CEO of Engage Consultants to our long-awaited Shopper Marketing session. Booking is essential &#8211; email karen@apmc.ie to reserve your place. Martin&#8217;s topic is &#8216;The importance of the human touch for shopper marketing, in [&#8230;]]]></description>
				<content:encoded><![CDATA[<p>July 20th in the Marker Hotel.</p>
<p>The APMC is delighted to be hosting Martin Smith, Chief Strategy Officer with Geometry Global, and Stephen Rust CEO of Engage Consultants to our long-awaited Shopper Marketing session. Booking is essential &#8211; email karen@apmc.ie to reserve your place.</p>
<p>Martin&#8217;s topic is &#8216;The importance of the human touch for shopper marketing, in a complex and tech-enabled world&#8217;.</p>
<p>Stephen will speak about &#8216;Insights needed for effectively engaging our target market&#8217;.</p>
<p>We look forward to seeing you there.</p>
<p>&nbsp;</p>
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		<title>APMC &#8211; Star Awards 2017</title>
		<link>http://apmc.ie/2017/04/apmc-star-awards-2017-3/</link>
		<comments>http://apmc.ie/2017/04/apmc-star-awards-2017-3/#comments</comments>
		<pubDate>Wed, 12 Apr 2017 11:04:07 +0000</pubDate>
		<dc:creator><![CDATA[Karen]]></dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://apmc.ie/?p=5434</guid>
		<description><![CDATA[Check out all the winners and photographs of the event!]]></description>
				<content:encoded><![CDATA[<p>Check out all the winners and photographs of the event!</p>
]]></content:encoded>
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		<title>Brands &amp; Music Festivals &#8211; getting it right</title>
		<link>http://apmc.ie/2017/03/brands-music-festivals-getting-it-right/</link>
		<comments>http://apmc.ie/2017/03/brands-music-festivals-getting-it-right/#comments</comments>
		<pubDate>Tue, 07 Mar 2017 10:26:35 +0000</pubDate>
		<dc:creator><![CDATA[Karen]]></dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://apmc.ie/?p=5331</guid>
		<description><![CDATA[APMC Breakfast Seminar, featuring Sian Redmond from Live Nation and Edel McCarthy from Electric Ireland. Marker Hotel, March 16th, tickets from Karen@apmc.ie.]]></description>
				<content:encoded><![CDATA[<p>APMC Breakfast Seminar, featuring Sian Redmond from Live Nation and Edel McCarthy from Electric Ireland. Marker Hotel, March 16th, tickets from Karen@apmc.ie.</p>
]]></content:encoded>
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		<title>Havas Worldwide Dublin &#8211; Intern Marketing Executive</title>
		<link>http://apmc.ie/2017/01/havas-worldwide-dublin-intern-marketing-executive/</link>
		<comments>http://apmc.ie/2017/01/havas-worldwide-dublin-intern-marketing-executive/#comments</comments>
		<pubDate>Wed, 11 Jan 2017 12:30:52 +0000</pubDate>
		<dc:creator><![CDATA[Karen]]></dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://apmc.ie/?p=5153</guid>
		<description><![CDATA[Intern Marketing Executive (February) As an Intern with Havas Worldwide Dublin, you will work on projects for a diverse portfolio of blue-chip brands, assisting in researching planning and executing successful, category-leading campaigns. The role is a paid internship for 3 months, leading to a full time role for ideal, proven candidates. Your regular, day-to-day tasks [&#8230;]]]></description>
				<content:encoded><![CDATA[<p>Intern Marketing Executive (February)</p>
<p>As an Intern with Havas Worldwide Dublin, you will work on projects for a diverse portfolio of blue-chip brands, assisting in researching planning and executing successful, category-leading campaigns. The role is a paid internship for 3 months, leading to a full time role for ideal, proven candidates.</p>
<p>Your regular, day-to-day tasks will include:</p>
<p>-Brainstorming, idea creation, inventing concepts and researching potential work before proposing to clients<br />
-Finding and working with 3rd party suppliers to make the magic happen<br />
-Supporting the senior management team with document preparation, research and resource provision<br />
-Planning and overseeing experiential activations and events<br />
-Working on all areas of the business from prepping Digital marketing content, to assisting with TV and Photographic shoots</p>
<p>Working alongside a dedicated team of account managers and executives, the client services director and the creatives, you will be responsible for ensuring that all aspects of campaigns are activated fully and in the best possible manner. You must be outgoing, innovative, interested and committed, or you won&#8217;t enjoy this role.</p>
<p>The successful candidate should possess the following:</p>
<p>A very strong understanding of Social Media and Digital Marketing<br />
-An interest and hunger for creating marketing magic<br />
-Working in a fast paced team and keeping a cool head under pressure<br />
-Knowledge of artwork generation and production processes<br />
-Making tea, strong with a drop of milk and no sugar<br />
-Great computer literacy and excellent Microsoft Office skills<br />
-A passion to live and breathe the marketing life both personally and professionally<br />
-Creativity and thought provocation</p>
<p>If this is you, then please send your CV to jobs@havasww.ie</p>
]]></content:encoded>
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		<title>Happy New Year!</title>
		<link>http://apmc.ie/2017/01/happy-new-year/</link>
		<comments>http://apmc.ie/2017/01/happy-new-year/#comments</comments>
		<pubDate>Wed, 04 Jan 2017 13:50:02 +0000</pubDate>
		<dc:creator><![CDATA[Karen]]></dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://apmc.ie/?p=5135</guid>
		<description><![CDATA[Watch this space for news of the 2017 APMC Star Awards]]></description>
				<content:encoded><![CDATA[<p>Watch this space for news of the 2017 APMC Star Awards</p>
]]></content:encoded>
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		<title>Happy Christmas from the APMC</title>
		<link>http://apmc.ie/2016/12/happy-christmas-from-the-apmc/</link>
		<comments>http://apmc.ie/2016/12/happy-christmas-from-the-apmc/#comments</comments>
		<pubDate>Wed, 21 Dec 2016 16:59:50 +0000</pubDate>
		<dc:creator><![CDATA[Karen]]></dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://apmc.ie/?p=5132</guid>
		<description><![CDATA[We hope that you have a lovely holiday break and we look forward to working with you again in 2017.]]></description>
				<content:encoded><![CDATA[<p>We hope that you have a lovely holiday break and we look forward to working with you again in 2017.</p>
]]></content:encoded>
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		<item>
		<title>APMC Board for 2015/2016 appointed</title>
		<link>http://apmc.ie/2015/06/apmc-board-for-20152016-appointed/</link>
		<comments>http://apmc.ie/2015/06/apmc-board-for-20152016-appointed/#comments</comments>
		<pubDate>Thu, 11 Jun 2015 12:14:08 +0000</pubDate>
		<dc:creator><![CDATA[Karen]]></dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://apmc.ie/?p=4640</guid>
		<description><![CDATA[We are delighted to announce that the new Board of the APMC for the coming year has now been appointed. Please see the &#8216;Board Member&#8217; section of the site for full details.]]></description>
				<content:encoded><![CDATA[<p>We are delighted to announce that the new Board of the APMC for the coming year has now been appointed. Please see the &#8216;Board Member&#8217; section of the site for full details.</p>
]]></content:encoded>
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		<title>Publicis D win Grand Prix in IMC Awards!</title>
		<link>http://apmc.ie/2014/12/publicis-d-win-grand-prix-in-imc-awards/</link>
		<comments>http://apmc.ie/2014/12/publicis-d-win-grand-prix-in-imc-awards/#comments</comments>
		<pubDate>Wed, 03 Dec 2014 12:34:13 +0000</pubDate>
		<dc:creator><![CDATA[Karen]]></dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://apmc.ie/?p=4270</guid>
		<description><![CDATA[Congratulations to Publicis D who won the Grand Prix in the IMC Awards for their campaign with Renault. Irish agencies performed brilliantly this year with ten awards in addition to the Grand Prix. Well done to all concerned. Category Agency Client Campaign Award   Brand Building Publicis D Renault Carculator Gold Loyalty Havas Suntory Ireland [&#8230;]]]></description>
				<content:encoded><![CDATA[<p><a href="http://apmc.ie/wp-content/uploads/2014/12/APMCAwards029.jpg"><img class="alignnone size-medium wp-image-4304" alt="Publicis D wins best European Marketing Award for Renault Carculator at APMC Awards" src="http://apmc.ie/wp-content/uploads/2014/12/APMCAwards029-300x210.jpg" width="300" height="210" /></a><img class="alignnone size-medium wp-image-4302" alt="Publicis D wins best European Marketing Award for Renault Carculator at APMC Awards" src="http://apmc.ie/wp-content/uploads/2014/12/APMCAwards015-300x210.jpg" width="300" height="210" /><img class="alignnone size-medium wp-image-4300" alt="Publicis D wins best European Marketing Award for Renault Carculator at APMC Awards" src="http://apmc.ie/wp-content/uploads/2014/12/APMCAwards026-300x210.jpg" width="300" height="210" /><img class="alignnone size-medium wp-image-4298" alt="Publicis D wins best European Marketing Award for Renault Carculator at APMC Awards" src="http://apmc.ie/wp-content/uploads/2014/12/APMCAwards014-300x210.jpg" width="300" height="210" /><img class="alignnone size-medium wp-image-4296" alt="Publicis D wins best European Marketing Award for Renault Carculator at APMC Awards" src="http://apmc.ie/wp-content/uploads/2014/12/APMCAwards-Alva-and-Bob-from-HAVAS-300x210.jpg" width="300" height="210" /><img class="alignnone size-medium wp-image-4273" alt="Publicis D wins best European Marketing Award for Renault Carculator at APMC Awards" src="http://apmc.ie/wp-content/uploads/2014/12/APMC-IMC-Trophy-Presentaion-Publicis-D-300x210.jpg" width="300" height="210" /></p>
<p>Congratulations to Publicis D who won the Grand Prix in the IMC Awards for their campaign with Renault. Irish agencies performed brilliantly this year with ten awards in addition to the Grand Prix. Well done to all concerned.</p>
<table border="1" cellspacing="0" cellpadding="0">
<tbody>
<tr>
<td valign="top" width="163"><b>Category </b></td>
<td valign="top" width="127"><b>Agency </b></td>
<td valign="top" width="113"><b>Client </b></td>
<td valign="top" width="180"><b>Campaign </b></td>
<td valign="top" width="96"><b>Award </b><b> </b></td>
</tr>
<tr>
<td valign="top" width="163"><b>Brand</b><b> Building</b><b> </b></td>
<td valign="top" width="127">Publicis D</td>
<td valign="top" width="113">Renault</td>
<td valign="top" width="180">Carculator</td>
<td valign="top" width="96">Gold</td>
</tr>
<tr>
<td valign="top" width="163"><b>Loyalty </b></td>
<td valign="top" width="127">Havas</td>
<td valign="top" width="113">Suntory Ireland</td>
<td valign="top" width="180">Lucozade Sport Lite<br />
Get Fit for Free</td>
<td valign="top" width="96">Bronze</td>
</tr>
<tr>
<td valign="top" width="163"><b>Loyalty </b></td>
<td valign="top" width="127">Ogilvy Dublin</td>
<td valign="top" width="113">Suntory Ireland</td>
<td valign="top" width="180">Lucozade Sport<br />
Club Crusade</td>
<td valign="top" width="96">Bronze</td>
</tr>
<tr>
<td valign="top" width="163"><b>Innovative Idea or Concept </b></td>
<td valign="top" width="127">Cawley Nea/ TWBA</td>
<td valign="top" width="113">Electric Ireland</td>
<td valign="top" width="180">Dancergy</td>
<td valign="top" width="96">Bronze</td>
</tr>
<tr>
<td valign="top" width="163"><b>Innovative Idea or Concept </b></td>
<td valign="top" width="127">Boys and Girls</td>
<td valign="top" width="113">Kellogg’s</td>
<td valign="top" width="180">Rice Krispies Scares  Haunted Vending Machine</td>
<td valign="top" width="96">Bronze</td>
</tr>
<tr>
<td valign="top" width="163"><b>Innovative Idea or Concept </b></td>
<td valign="top" width="127">Cawley Nea/ TWBA</td>
<td valign="top" width="113">Electric Ireland</td>
<td valign="top" width="180">Dancergy</td>
<td valign="top" width="96">Bronze</td>
</tr>
<tr>
<td valign="top" width="163"><b>Innovative Idea or Concept </b></td>
<td valign="top" width="127">Publicis D</td>
<td valign="top" width="113">Renault</td>
<td valign="top" width="180">Carculator</td>
<td valign="top" width="96">Silver</td>
</tr>
<tr>
<td valign="top" width="163"><b>Product Launch/Relaunch Trial Campaigns </b></td>
<td valign="top" width="127">Boys and Girls</td>
<td valign="top" width="113">Kellogg’s</td>
<td valign="top" width="180">Rice Krispies Scares – Haunted Vending Machine</td>
<td valign="top" width="96">Gold</td>
</tr>
<tr>
<td valign="top" width="163"><b>Small Budget </b></td>
<td valign="top" width="127">Insight Marketing &amp; Branding</td>
<td valign="top" width="113">Unilver Ireland</td>
<td valign="top" width="180">HB Ice Cream Bank Holiday Takeover</td>
<td valign="top" width="96">Bronze</td>
</tr>
<tr>
<td valign="top" width="163"><b>Integrated Communications </b></td>
<td valign="top" width="127">Publicis D</td>
<td valign="top" width="113">Renault</td>
<td valign="top" width="180">Carculator</td>
<td valign="top" width="96">Gold</td>
</tr>
</tbody>
</table>
]]></content:encoded>
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		<title>Elevator Promotional Marketing &#8211; 20 Years in business!</title>
		<link>http://apmc.ie/2014/11/elevator-promotional-marketing-20-years-in-business/</link>
		<comments>http://apmc.ie/2014/11/elevator-promotional-marketing-20-years-in-business/#comments</comments>
		<pubDate>Fri, 07 Nov 2014 13:12:39 +0000</pubDate>
		<dc:creator><![CDATA[Karen]]></dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://apmc.ie/?p=4268</guid>
		<description><![CDATA[The APMC would like to extend congratulations to Sara Callanan and her team on Elevator&#8217;s 20th year trading.  Starting the business in 1994 as GCAS Sales Promotions, Sara has been the founder and driving force of the Promotional Marketing Industry in Northern Ireland for the last two decades and an active and valued member of [&#8230;]]]></description>
				<content:encoded><![CDATA[<p>The APMC would like to extend congratulations to Sara Callanan and her team on Elevator&#8217;s 20th year trading.  Starting the business in 1994 as GCAS Sales Promotions, Sara has been the founder and driving force of the Promotional Marketing Industry in Northern Ireland for the last two decades and an active and valued member of the APMC throughout.  We wish her and her team every success in the next 20 Years.</p>
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		<title>Gambling Control Bill &#8211; Submission to government by the APMC</title>
		<link>http://apmc.ie/2014/11/gambling-control-bill-submission-to-government-by-the-apmc/</link>
		<comments>http://apmc.ie/2014/11/gambling-control-bill-submission-to-government-by-the-apmc/#comments</comments>
		<pubDate>Thu, 06 Nov 2014 12:33:43 +0000</pubDate>
		<dc:creator><![CDATA[Karen]]></dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://apmc.ie/?p=4265</guid>
		<description><![CDATA[Thank you to all APMC members for their input into the recent submission made to government in relation to the new Gambling Control Bill. We are pleased to advise that Niamh O’Kennedy (APMC Vice Chair and Legal Director) and Laura Fannin (Hayes Solicitors) presented our observations to government this morning. Our submission was listened to [&#8230;]]]></description>
				<content:encoded><![CDATA[<p>Thank you to all APMC members for their input into the recent submission made to government in relation to the new Gambling Control Bill.</p>
<p>We are pleased to advise that Niamh O’Kennedy (APMC Vice Chair and Legal Director) and Laura Fannin (Hayes Solicitors) presented our observations to government this morning. Our submission was listened to intently and we believe will be integrated into the next draft. The General Scheme of the Gambling Control Bill is awaiting formal legal drafting by the Office of the Parliamentary Counsel. The Minister hopes to publish the Bill in mid-2015.</p>
<p>The APMC Board will continue to monitor developments as to how this legislation is likely to impact on member agencies.</p>
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