| Nominations 2017 | |||
|---|---|---|---|
| Category Name | Agency | Client | Campaign |
| Category A1: Retail & Consumer Durables, Automative and Household Goods | BecauseXM | Renault Ireland | Renault @ the National Ploughling Championships |
| Ogilvy | Ford | Mustang Run | |
| Boys & Girls | SKODA | Scrappage | |
| goosebump | Guinness Storehouse | The Store Rebrand | |
| Category A2: FMCG - FOOD | Elevator Promotional Marketing | Tayto Group NI Limited | Tayto Taste of Home |
| BecauseXM | Valeo Foods | Chef Summer Shake Up | |
| BACKUP | General Mills | HaagenDaz 'Real Love' | |
| InSight Marketing & Promotions | Nestle Cereals | Aisle of Wonder | |
| InSight Marketing & Promotions | Largo Foods | O'Donnell's Cookery School | |
| goosebump | Hellmans | Grilltopia | |
| guns or knives | Dairygold | Make a Minute | |
| Category A3: FMCG - Non-Food | BecauseXM | Beiersdorf | Nivea Electric Picnic Experience |
| guns or knives | Johnson & Johnson | Benylin, Dramatic interruptions | |
| Category A4: Non-Alcoholic Beverages | Havas Dublin | PepsiCo | Pepsi Max & Doritos Uefa CL Legend Stunt |
| Havas Dublin | PepsiCo & Britvic | 7 Up Summer | |
| goosebump | Barry's Tea | Barry's Tea, The Collection | |
| Category A5: Alcoholic Beverages - Beer | guns or knives | Heineken Ireland | Heineken Rugby Club |
| guns or knives | Orchard Thieves | Be Bold | |
| Havas Dublin | Heineken Ireland | Tiger Uncage Original | |
| guns or knives | Desperados | #GetAbsurd | |
| guns or knives | Heineken Ireland | Sound Atlas 2016 | |
| Verve the Live Agency | Diageo | Guinness Line out sampling | |
| InSight Marketing & Promotions | Molson Coors | Discover the World (Crate) | |
| InSight Marketing & Promotions | Molson Coors | Franciscan Well Trade Re-Launch | |
| Category A6: Alcoholic Beverages - Wines & Spirits | Propaganda | Barry & Fitzwilliam | Jagerwagun |
| Havas Dublin | Edward Dillon | Hennessy - Very Special | |
| Category A7: Service Industries, including Financial Services and Utilities | Verve the Live Agency | Just Eat Ireland | Just Eat Summer |
| Publicis D | permanent tsb | #Explore More | |
| Boys & Girls | PWC | Graduate Recruitment | |
| Category A8: Media, IT and Telecoms | Verve the Live Agency | Eir | Connecting Other Voices |
| Boys & Girls | Three | Three Christmas | |
| Boys & Girls | 48 | Blag a bite | |
| Category A9: Government, Charity and Cause Related | Havas Dublin | Peter McVerry Trust | These Little Things |
| Category A10: Business to Business & Trade and Salesforce | The Marketing Hub | Britvic | Sales Launch |
| guns or knives | Samsung | Race to Rio | |
| Verve the Live Agency | VHI | Thank you for picking us | |
| Category A11: Tourism, Travel and Leisure | Elevator Promotional Marketing | Translink | Travel & Win |
| Category B1: Best Long Term Campaign | Real Nation | Brennans Bread | Brennan's Healthy Heroes Lunch Club |
| Ogilvy | Heinz | Amoy | |
| goosebump | Glanbia Consumer Foods | My Milkman.ie | |
| Category B2: Best Promotional Innovation | guns or knives | Orchard Thieves | Be Bold |
| Havas Dublin | Edward Dillon | Hennessy - Very Special | |
| Havas Dublin | Heineken Ireland | Tiger Uncage Original | |
| Verve the Live Agency | VHI | Wall of support at the Women's Mini Marathon | |
| Verve the Live Agency | Eir | Eir Connecting Other Voices | |
| Verve the Live Agency | Coca-Cola | Thermo can | |
| Category B3: Best Integrated Campaign | InSight Marketing & Promotions | Largo Foods | O'Donnell's Cookery School |
| Ogilvy | Ford Ireland | Mustang Run | |
| Boys & Girls | Three | Three Christmas | |
| Publicis Dublin | SPAR | A team of Gary Breens | |
| Category B4: Best Use of Digital, including app, Mobile Website and Social Media | Publicis D | Horseracing Ireland | Longines Irish Champions Weekend 2016 |
| Connector | Huawai Technologies (Irl) Co Ltd | From Snap to Shoot | |
| Havas Dublin | Edward Dillon | Hennessey - Very Special | |
| Havas Dublin | Heineken Ireland | Tiger Uncage Original | |
| Havas Dublin | PepsiCo | Pepsi Max & Doritos UEFA CL Legend Stunt | |
| Verve the Live Agency | VHI | Wall of support at the Women's Mini Marathon | |
| Ogilvy | Ford Ireland | Mustang Run | |
| Boys & Girls | 48 | Blag a bite | |
| Category B5: Best use of Experiential <30K (less than 30K) | BecauseXM | Keoghs | Perfect Picnic |
| Runway Marketing | Unilever | Simple - Feel Good Skin | |
| Boys & Girls | 48 | Blag a bite | |
| Category B6: Best use of Experiential >30K (more than 30K) | Publicis D | permanent tsb | #Explore More |
| BecauseXM | Renault Ireland | Renault @ the National Ploughling Championships | |
| BecauseXM | Beiersdorf | Nivea Electric Picnic Experience | |
| BecauseXM | Valeo Foods | Chef Summer Shake Up | |
| Havas Dublin | Edward Dillon | Hennessey - Very Special | |
| InSight Marketing & Promotions | Nestle Cereals | Aisle of Wonder | |
| Propaganda | Barry & Fitzwilliam | Jagerwagun | |
| guns or knives | Dairygold | Make a Minute | |
| Verve the Live Agency | Unilever | Magnum Release the Beast, Dare to go | |
| InSight Marketing & Promotions | Molson Coors | Discover the World (Crate) | |
| goosebump | Hellmans | Grilltopia | |
| Category B7: Best Visibility at Point of Purchase | Ogilvy | Heinz | Amoy |
| goosebump | Hellmans | Grilltopia | |
| goosebump | Kerry Foods | Fire & Smoke Bacon Launch | |
| The Marketing Hub | Tesco Mobile | Digital Display Fixture | |
| The Marketing Hub | Tesco Mobile | Connected Aisle | |
| Category B8: Best Use of Broadcast Media | Havas Dublin | PepsiCo | Pepsi Max & Doritos UEFA CL Legend Stunt |
| Ogilvy | Ford | Mustang Run | |
| Cateogry B9: Best use of a Small Budget | Visualise | Molson Coors | Carling - Mayo or Miami |
| Elevator Promotional Marketing | Tayto Group NI Limited | Tayto Taste of Home | |
| BackUp Marketing | General Mills | HaagenDaz 'Real Love' | |
| Verve the Live Agency | Unilever | Lyons Tea @ Darkness into Light | |
| InSight Marketing & Promotions | Pernod Ricard | Tantalus | |
| Boys & Girls | SKODA | Scrappage | |
| Category B10: Best International Campaign | Verve the Live Agency | Diageo | Guinness Rugby Autumn Internationals |
| Boys & Girls | Digicel | Bring the Beat |