Categories 2017

If you wish to enter a campaign in the A Categories – the Industry Categories – simply select the industry entry form and fully complete the form. Please ensure that you save your completed form as a separate pdf in case you need to go back and amend it. Complete the client approval form and print it off in order to obtain the signature of your client.The technique categories focus on the specific technique being used in a promotion. If you have not entered this campaign in any of the A Categories you may need to provide the judges with some background information about the promotion (as in the A categories).  The categories are judged in sequence so if you enter a campaign in category B1 – the summary provided there will be sufficient for all the subsequent B categories’.

Industry Categories – A

  • A1 Retail & Consumer Durables – incl. Automotive & Household Goods
  • A2 FMCG – Food
  • A3 FMCG Non Food
  • A4 Non-Alcoholic Beverages
  • A5 Alcoholic Beverages – Beer
  • A6 Alcoholic Beverages – Wines & Spirits
  • A7 Service Industries, including Financial Services and Utilities
  • A8 Media, IT & Telecoms
  • A9 Government, Charity and Cause related
  • A10 Business to Business and Trade and Sales Force
  • A11 Tourism, Travel and Leisure

Technique Categories – B

  • B1 Best Long Term Campaign
  • B2 Best Promotional Innovation
  • B3 Best Integrated Campaign
  • B4 Best Use of Digital including App, Mobile, Website and Social Media
  • B5 Best use of Experiential Marketing with a budget of < €30,000
  • B6 Best use of Experiential Marketing with a budget of > €30,000
  • B7 Best Visibility at the Point of Purchase
  • B8 Best use of Broadcast Media
  • B9 Best use of a Small Budget < €25,000
  • B10 Best International Campaign