Technique Categories

There are ten technique categories, each of which has a separate entry form,  in addition there are three special awards – Best Creative, Rising Star and the Grand Prix Award , The Creative and the Grand Prix awards are selected by the judges and are chosen from all entries. The Rising Star has its own special entry form and entry method.

Please include the Client Approval Form with your entry.

B1 Best Long Term.

The award for outstanding long-term promotion. This includes activity that has run for two years or more (prior to 31.12.19) and may be still ongoing. Successful entries will demonstrate long-term success.

Score Allocation:
Selection of the most appropriate technique and communication method (20%)
Originality and innovation in the development of the promotional concept (25%)
Standard of the creative work in terms of the communication of the promotion (25%)
Achievement of the promotional objectives. Results must be quantified (30%)

APMC Entry Form B1

B2 Best Innovation.

The award for outstanding innovation by an agency. This includes executions that find a new way of engaging the consumer. The category extends to the innovative use of an existing medium, channel or response mechanism. Successful entries will be unique and engaging.

Score Allocation:
Interpretation of the brief (15%)
Overcoming market or other restrictions (15%)
The Innovation (50%)
Results (20%)

APMC Entry Form B2

B3 Best Integrated Campaign.

The award for outstanding integrated campaign. This includes campaigns that exist across a minimum of three different media. All touch-points must be part of a single idea and support the same promotion. Successful entries will show separate media working together seamlessly to achieve creative excellence.

Score Allocation:
Selection of the most appropriate technique and communication methods (30%)
Originality and innovation in the development of the promotional concept (15%)
Standard of the creative work in terms of the communication of the promotion (25%)
Achievement of the promotional objectives. Results must be quantified. Vague results may lead to poor marks (30%)

APMC Entry Form B3

B4 Best Use of Digital.

The award for outstanding use of Digital. This includes all campaigns that take place online. Successful entries will demonstrate a deep understanding of online behaviour and creative excellence in consumer engagement.

Score Allocation:
Originality and innovation (30%)
Standard of the creative work (20%)
Achievement of the promotional objectives. Results must be quantified. (30%)
How the Digital element integrated with the overall campaign (20%)

APMC Entry Form B4

B5 Best Use of Experiential.

The award for outstanding use of Experiential. This includes all offline activity; in-store, on-street and beyond. Successful entries will demonstrate creative excellence in brand experience.

Score Allocation:
Originality and innovation in the development of the promotional concept (30%)
Standard of the creative work in terms of the communication of the promotion (20%)
The degree experiential marketing played in delivering the promotion. (20%)
Achievement of the promotional objectives. Results must be quantified. Vague results may lead to poor marks (30%)

APMC Entry Form B5

B6 Best Use of a Small Budget Less than 25K.

The award for outstanding use of a Small Budget. This includes all activity created for €25K or under (including agency fees). Successful entries will display a smart use of limited resources to engage the consumer.

Score Allocation:
Originality and innovation. (30%)
Standard of the creative work. (20%)
Achievement of the promotional objectives. (20%)
How the budget of EUR25K or less was allocated to the promotional concept to achieve the objectives. (30%)

APMC Entry Form B6

B7 Best International Campaign.

The award for outstanding International campaign. This includes all campaigns created by an Irish agency but running in non-Irish markets. Successful entries will display an understanding of foreign markets, a campaign that transcends cultural differences as well as creative excellence.

Score Allocation:
Originality and innovation. (30%)
Standard of the creative work. (20%)
Achievement of the promotional objectives. (20%)
How the agency adapted and created work in foreign markets to achieve the objectives. (30%)

APMC Entry Form B7

B8 Best Sponsorship.

The award for outstanding Sponsorship. This includes all activity that leverages a sponsorship to engage the consumer. Successful entries will use the sponsorship to bring your brand to life creatively.

Score Allocation:
Selection of the most appropriate activation method for the sponsorship of the property (30%)
Originality and innovation in the development of the activation concept (25%)
Standard of the creative work in terms of the communication of the campaign (25%)
Achievement of the promotional objectives. Results must be quantified. Vague results may lead to poor marks (20%)

APMC Entry Form B8

B9 Best Shopper Marketing.

The award for outstanding Shopper Marketing. This includes all in-store activity. Successful entries will display a deep understanding of the shopper and excellence in creative execution.

Score Allocation:
Originality, innovation and creativity in the development of the promotional concept (30%)
Differentiation by creating standout and relevant point of difference including shopper engagement (30%)
The degree opportunity maximisation played in delivering the promotion (20%)
Achievement of the promotional objectives and a change in consumer behaviour. Results must be quantified. Vague results may lead to poor marks (20%)

APMC Entry Form B9

B10 Best Social Media, Influencer Marketing and PR.

The award for outstanding Social Media, Influencer Marketing and PR. This includes all activity that uses these elements to promote a campaign, or elements of a campaign. Successful entries will show the campaign’s reach and how it resonated with the consumer.

Score Allocation:
Selection of the most appropriate technique and communication methods (30%)
Originality and innovation (50%)
Results (20%)

APMC Entry Form B10

Rising Star 2020.

The award to recognise an outstanding achiever within your agency. This individual will be an innovator, a thinker who is always exceeding expectations. They will be passionate about finding creative solutions to clients’ business challenges. The candidate can be from any department; client service, creative, planning or production. Nominees for this category should be aged 30 years or under.

APMC Entry Form B11