Industry Categories – A

  • A1 Retail & Consumer Durables – incl. Automotive & Household Goods
  • A2 FMCG – Food and Non Food
  • A3 Non-Alcoholic Beverages
  • A4 Alcoholic Beverages – Beer, Wines & Spirits
  • A5 Service Industries, including Financial Services and Utilities
  • A6 Media, IT & Telecoms
  • A7 Government, Charity and Cause related
  • A8 Business to Business and Trade and Sales Force
  • A9 Tourism, Travel and Leisure

All entries to the Industry specific categories are judged using the same scoring criteria:

Score Allocation:

Selection of the most appropriate technique and communication method (20%)
Originality and innovation in the development of the promotional concept (25%)
Standard of the creative work in terms of the communication of the promotion (25%)
Achievement of the promotional objectives. Results must be quantified. Vague results may lead to poor marks (30%)

The total score represents the campaign score