APMC Position: Legal, Standards & Ethics Director
Company: Irish International Proximity
Bea is an Account Director with Irish International. She has been working in communications since she left DIT in 1989. Since then she has worked across every discipline in the marketing industry from pure play graphic design agencies to PR companies, from sales promotion to advertising, from digital to direct response marketing. Having experience and expertise in each, in addition to working in integrated agencies for the last number of years, she has a clear understanding what role each can perform inintegrated solutions, and the importance of the development of a big enough idea which can be delivered in the most effective way through the most meaningful channels to achieve the desired results. She has worked on a variety of accounts, most notably Diageo (Guinness, Smirnoff, Smithwicks), a myriad of telco accounts and across a number of FMCG clients including SCA (Velvet Toilet Tissue, Plenty Kitchen Towel), Jacobs Fruitfield, Irish Life, Tipperary Crystal, National Gallery and the ISPCC. In 2010,Bea moved to Irish International and works on Guinness, Barry’s Tea, Glanbia, 7Up, Pepsico and Special Olympics.