The Association is dedicated to upholding the highest standards of professionalism in the promotional marketing industry, representing the interests of client companies that use promotional marketing techniques and the agencies and suppliers that support them.
The Association of Promotional Marketing Consultants represents the interests of member Promotional Marketing Agencies in Ireland.
The voluntary Board is comprised of representatives from Agency Members who work to maintain and develop an ethical, responsible and dynamic promotional marketing industry.
The key objectives of the APMC are:
Development and implementation of educational seminars and presentations for Agency and Partner members.
Coordination of the APMC/IPM Diploma Course for Sales Promotion professionals in Ireland.
Legal Standards and Ethics
Adherence to, development and promotion of Legal Standards and Ethics in the context of promotional marketing in Ireland. Membership of the Advertising Standards Authority of Ireland and membership of the board of the complaints committee of the ASAI
European Association of Communications Agencies
Board representation of the EACA. Assistance to Irish qualifiers in entry to the annual IMC EACA Awards.
APMC Star Awards
An annual showcase of the very best campaigns in the Irish Promotional Marketing industry.
Monthly contributions to the IMJ and Adworld publications by qualifying members.