ACCOUNT DIRECTOR (Experiential & Shopper Marketing)
Title: Account Director (Experiential & Shopper Marketing)
Salary: Commensurate with experience
Reporting to: Client Services Director
Based: 10 Lad Lane, Dublin 2
Where does this role fit within the overall business? A senior member of the Client Account Management Team who are responsible for delivering best practice responsibilities across a portfolio of clients. The ultimate aim is to secure a number of happy clients with successful, rewarding relationships
What is the purpose of this role? To lead a team that are able to understand a client’s objectives and tailor brand experience solutions to meet specific project KPIs. Maintain an appropriate understanding of project information in order to protect both client and company ambitions.
What are the core responsibilities?
1) Client Account Management;
a) Able to translate client objectives into workable brand experience solutions and associated project deliverables. Accountable for agencies commitment to project KPIs
b) Establishes the appropriate systems and resource to deliver best in class client account management. Working to agreed parameters of time, target and budget
i) Utilizes project management matrix to ensure appointed team have accountability and responsibility at the right level for project in hand
c) Demonstrates analytical skills to review project performance and provide corrective measures to improve achievement of project KPIs and ROI
2) Business Performance;
a) Creates campaign budgets to most efficiently work a client budgets, whilst protecting internal margins
b) Understands and applies a commercial acumen to ways of working to best enhance productivity and profitability. Ensures that teams work within agreed business performance measures
c) Demonstrates influencing skills (including sales) to ensure that we maximize a client’s potential spend
3) People Performance;
a) Understands the ways in which to best motivate and improve team performance
b) Demonstrates a challenging, confident, consistent and driven attitude
c) Review the performance of team members via regular feedback with managers, formal PADRs and training and development programs
Does this role contribute to other areas of the business?
Existing Business Development (EBD); Works in conjunction with Client Services Director to identify opportunities for business growth within and in addition existing client project spend
New Business Development (EBD); Works in conjunction with Managing Director to identify opportunities for business growth with new potential clients
Intended use of time
Client Account Management 40% : Business Performance 20% : People Performance 10% : EBD/NBD 30%
What are the key performance measures?
● Percentage of projects delivered to time, target and budget. Target compliance of >90%
● Client retention and analysis of feedback
● GP of IRE budget. Target of > 40%
● Team performance, motivation and retention levels
What management information will be utilised to assess performance?
● Project dashboard analysis
● Client Quarterly Planning Meetings (or client 360s, project evaluations in the absence there of)
● IRE management accounts
● Team 360 feedback
Please send your application to email@example.com